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How to successfully execute a dual-transformation at your media business PLUS @r4isstatic talks about product thinking, information architecture and silos with @journalismnews

How to successfully execute a dual-transformation at your media business PLUS @r4isstatic talks about product thinking, information architecture and silos with @journalismnews
Almost a decade ago, Clark Gilbert successfully executed a dual transformation strategy at the Deseret News, transforming their legacy print business and developing a new, separate digital business. The strategy was very buzzy for a while, with a series about in the American Press Institute, and then it all went a bit quiet. It’s interesting to see the Local Media Association talk about the strategy again.
We have a number of good pieces about product thinking both in media companies and more broadly. has an interview with Reach’s Paul Rissen, and The Department of Product has an excellent piece on monitoring the health of a product.

How media companies can undergo a dual transformation - Local Media Association + Local Media Foundation
The dual transformation model applied to media has been around for more than a decade, championed by Clark Gilbert in his leadership at the Deseret News. Gilbert and his team were able to drive successful but different transformation and success at both the legacy and digital businesses. it is interesting to see the model popping up again, and I wonder why it didn’t gain as much traction a decade ago.
Product, information architecture, and the state of innovation in European newsrooms | Media news
Paul Rissen talks about a subject that I researched for my master’s degree - the boundary spanning work of product managers. Silos are a symptom of the boundaries in organisations.
Paul has been doing this kind of important work for a long time, and this piece is an excellent overview of information architecture, which helps audiences find information and navigate to what they want to find. Paul’s thoughtful approach is so refreshing and needed.
Exclusive: Time makes first acquisition since Meredith sale
An interesting acquisition as it looks to use this site-building product to allow companies to quickly build a digital presence.
BuzzFeed airport stores launch at LaGuardia as part of growing licensing strategy
BuzzFeed has to make money somehow. I don’t mean to be cynical about it, and I would expect that this isn’t only a source of revenue but also part of an effort to build awareness about their brand.
Podcasters test offering more bonus content and additional features to grow subscriptions - Digiday
I’m certain that we’ll see a lot more of this as subscription-based businesses as they try to find pricing and bundling options that continue to attract paying customers.
Newsquest closes The National Wales amid cost of living crisis and BBC competition
And some subscription businesses that got a late start will struggle.
Medium’s new CEO on the company’s journalism mistakes, bundle economics, and life after Ev Williams | Nieman Journalism Lab
Medium’s new CEO gives a candid interview about missteps that the platform made. As the summary said, journalism wasn’t ever going to be their path to success, but I do wonder how Medium builds a business on the occasional writer. I use Medium but very occasionally, and my audience there is almost non-existent.
Snap is canceling several projects and laying off 20 percent of employees
Medium long ago got out of the original content business, and Snap now looks like it is going the same way.
How to Conduct a Product Health Check - Department of Product
A good overview of how to monitor the success of your product in its current form and how to know when it is a good time to iterate again.
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Kevin Anderson, Consulting Services Director, Kaldor/Pugpig.

Digital transformation and product development with a media focus.

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