Digital Media Products, Strategy and Innovation

By Kevin Anderson, Director of professional services, Kaldor/Pugpig.

How to Conduct Impact Mapping for Your Product PLUS How a Bloomberg Anchor Turned Start-up Founder Developed a Business Mindset

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How to Conduct Impact Mapping for Your Product PLUS How a Bloomberg Anchor Turned Start-up Founder Developed a Business Mindset
Do you know the difference between an outcome, output or impact? It might be critical to the success of your product. Mind The Product interviews Tim Herbig about how to do product mapping. (Note, the link takes you to an automated transcript that doesn’t always make sense. You’ll want to listen to the podcast.)
Are you thinking about founding your own media business? My friends at journalism.co.uk have an interview with Angie Lau, a former Bloomberg anchor, who has founded her own media start-up. She talks about how to develop a business mindset. It’s a really important pivot from journalist to founder. Creating great content is only one part of the formula for success.
Plus, some interesting new research and developments into local news in the US. One thing that is interesting is hope around non-profits and also about how the large chains are starting to sell their smaller properties to local investors and others with a passion for small-scale local journalism. I wish them well.
PLUS AI in news is still scarce in Latin America. How to make your Facebook post shareable. And also while this comes from the ad side, it’s still worth thinking about: How to deal with the talent exodus. (And where is all of this talent going?)

Newsrewired special: Angie Lau, founder of Forkast.News, on developing a business mindset | Podcasts
An introduction to impact mapping - Tim Herbig on The Product Experience
Small-market newspapers: the view from on the ground - Columbia Journalism Review
Use of artificial intelligence in Latin American media still scarce, according to report
How to make a Facebook post shareable
Why strengths, not skills, will get us through the talent exodus
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Kevin Anderson, Director of professional services, Kaldor/Pugpig.

Digital transformation and product development with a media focus.

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