Oct 5, 2021

"Empowering editorial teams with product methods" PLUS Dynamic Paywalls Connect Potential Subscribers with the Right Offer

By Kevin Anderson, Consulting Services Director, Kaldor/Pugpig. • Issue #77 • View online

We start off with a cracking piece by CNN Design Strategist Lindsay Abrams about how to use prototypes, iteration and design thinking to create editorial products that better serve audience needs. Lindsay addresses some common misconceptions about design thinking and walks you through the process with a lot of detail. Keep this one handy.

My friends at What’s New in Publishing have a report on dynamic paywalls, which try to match subscription offers to users. Using machine learning and AI, the paywall adjusts what content is behind the paywall to encourage audiences to convert to subscribers.

And while we’re talking about paid content, we have a good roundup of successful paid content efforts in the US and UK from local to national.

PLUS In digital media, local news aggregator Newsbreak looks to bring some structure to its creator program. At the moment, they have about 3000 contributors but very little oversight. (What could possibly go wrong?) TikTok’s turnover explodes in Europe but so does it costs.

Also, Ozy looks like it’s turning into one of those monsters from a horror movie. It’s not dead yet!

Empowering editorial teams with product methods - Features - Source: An OpenNews project

Four ways to bring an iterative, audience-centered approach into your next project—and make sure it meets people’s needs

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I am a public service journalist: what can AI do for me? | Media news

In this special series that focuses on journalism rather than algorithms, we look at how 10 European public service broadcasters overcome language barriers to share stories across the continent

www.journalism.co.uk • Share

How dynamic paywalls help publishers connect potential subscribers with the right offer at the right time | What’s New in Publishing | Digital Publishing News

This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your first-party data and build a supportive organizational culture to boost …

whatsnewinpublishing.com • Share

These Online Publications Are Not Free … and Readers Don’t Mind - The New York Times

Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business.

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Profit boost for Spectator as subscriptions growth cures pandemic ills for title

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

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Inside Newsbreak's search for stability in its nearly year-old creators program

Nearly 3,000 people across the country are producing local news for the mobile app with little editorial oversight.

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TikTok's turnover grew by 545% in Europe last year — but losses are mounting

TikTok’s turnover in Europe grew 545% to $170.8 million last year but losses climbed to $644 million, according to a filing with the U.K.‘s company registry.

www.cnbc.com • Share

This is why you always wait for the post-credits scene: Ozy changes its mind and claims it’s still alive » Nieman Journalism Lab

After announcing Ozy’s closing Friday, Carlos Watson now seems to believe there are still advertisers, investors, and partners who just can’t wait to do it all again.

www.niemanlab.org • Share

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By Kevin Anderson, Consulting Services Director, Kaldor/Pugpig.

Digital transformation and product development with a media focus.

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