Also…more about the ‘Meme Team’ at the LATimes with editor Samantha Melbourneweaver talking about ‘getting weird’ online. (Hint: It involves bringing in talent from non-traditional backgrouds. It’s another way to think about diversity. It’s a good read.) Also, in social media news, Journalism.co.uk has a good piece on growing social media audiences on platforms that aren’t Facebook and Twitter.
Today, we have a good look at some strategies that are driving success for local media, but to be honest, they are strategies that could be used across a wide range of media. The Local Media Foundation in the US does a detailed case study on how the adoption of agile methodologies - really a formal process of testing and iterating - drove dramatically better results, more subscription starts than a similar period in 2019 and dramatically higher newsletter sign-ups. Whether it’s agile, design thinking or broader product-thinking strategies, these are all methods to get better faster and to be more focused on the audiences and communities that you serve.
It’s a bumper crop of actionable intelligence from the Local Media Foundation today. They also have a good piece on how data-driven stories - stories from locally available datasets - have supported audience growth.
Beyond that, Jacobs Media looks at the New York Times’ new audio app. What is interesting is that the app delivers not just NYTimes content but also popular content that the paper licences such as This American Life.
PLUS Amazon is launching a Clubhouse competitor with DJs. A good wrap on how publishers are tweaking their newsletter strategies. Apple News is expanding its local news offering. UK online publishers see healthy growth. And Koo, the new fast-growing social media platform in Southeast Asia.