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Case Study: How Agile Helped Drive 32% More Subscriptions at Local Newspaper PLUS How to Use SEO Techniques to Build Your Personal Brand

Case Study: How Agile Helped Drive 32% More Subscriptions at Local Newspaper PLUS How to Use SEO Techniques to Build Your Personal Brand
Also…more about the ‘Meme Team’ at the LATimes with editor Samantha Melbourneweaver talking about ‘getting weird’ online. (Hint: It involves bringing in talent from non-traditional backgrouds. It’s another way to think about diversity. It’s a good read.) Also, in social media news, Journalism.co.uk has a good piece on growing social media audiences on platforms that aren’t Facebook and Twitter.
Today, we have a good look at some strategies that are driving success for local media, but to be honest, they are strategies that could be used across a wide range of media. The Local Media Foundation in the US does a detailed case study on how the adoption of agile methodologies - really a formal process of testing and iterating - drove dramatically better results, more subscription starts than a similar period in 2019 and dramatically higher newsletter sign-ups. Whether it’s agile, design thinking or broader product-thinking strategies, these are all methods to get better faster and to be more focused on the audiences and communities that you serve.
It’s a bumper crop of actionable intelligence from the Local Media Foundation today. They also have a good piece on how data-driven stories - stories from locally available datasets - have supported audience growth.
Beyond that, Jacobs Media looks at the New York Times’ new audio app. What is interesting is that the app delivers not just NYTimes content but also popular content that the paper licences such as This American Life.
PLUS Amazon is launching a Clubhouse competitor with DJs. A good wrap on how publishers are tweaking their newsletter strategies. Apple News is expanding its local news offering. UK online publishers see healthy growth. And Koo, the new fast-growing social media platform in Southeast Asia.

How scrum framework helped accelerate digital subscription growth at Southeast Missourian - Local Media Association + Local Media Foundation
The New York Times Is Wisely Experimenting With A Standalone Audio App
Amazon is building a Clubhouse competitor that turns hosts into DJs - The Verge
Data stories that drive audiences: Lessons from LMA’s Crosstown Data Pilot
Publishers tweak email newsletter strategies to find the sweet spot | What’s New in Publishing | Digital Publishing News
Personal SEO: How to Boost Your Own Ranking - ReadWrite
Meet the editor building a “meme team” at the Los Angeles Times » Nieman Journalism Lab
Apple News expands local news offerings - Apple
Forget Facebook: four publishers share tips on growing audiences on other social platforms | Media news
UK digital publishing revenues up 40% in Q2: AOP and Deloitte | What’s New in Publishing | Digital Publishing News
As Koo eyes South East Asia expansion, here’s what makes the social media platform stand out
Did you enjoy this issue?
Kevin Anderson, digital product manager

Kevin Anderson - manager, digital products and platforms - @ ideastream (NPR/PBS) with experience on staff and as a leader at BBC, Guardian, and Gannett.

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