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Kasimir Landheer - Issue #99

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You only so often read a good article on media and media planning so that's why I decided to include
 

Kasimir Landheer

August 21 · Issue #99 · View online
On video, formats and content marketing

You only so often read a good article on media and media planning so that’s why I decided to include Digiday’s piece on mass reach; interesting read.
Great idea from Jenner and Google to use VR - makes sense in a non-sensical way :)
A piece on our 6 second future, I’m quite interested in video lengths for marketing even though I believe attention needs to be deserved by the second.
And..a video about an artist I really like and despise at the same time..

Heineken prioritizes mass reach over hypertargeting on Google and Facebook | Digiday
Google’s new fashion-focused VR series takes you inside Kendall Jenner’s closet | TechCrunch
Why Brands and Agencies Are Preparing for the Era of 6-Second Ads | Adweek
Inside Jake Chapman's Home & Studio With NOWNESS | HYPEBEAST
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