Kasimir Landheer - Issue #78

Revue
 
What you need to know about 6" ads, Coke quits YouTube show, how Instagram compares to Snapchat when
Revue

Kasimir Landheer

March 27 - Issue #78 - View online
On video, formats and content marketing

What you need to know about 6" ads, Coke quits YouTube show, how Instagram compares to Snapchat when it comes to Stories and Apple introduces Clips. Meanwhile a Google claims that video ads on YouTube get more attention than TVC’s..
Also a virtual YouTube star, how the US watches video and two new Dutch video formats.

The 6-Second Impact: Bumper Ads Explained | DigitalNext | AdAge
Coke follows McDonald's by axing YouTube show | Campaign
Instagram Stories vs. Snapchat: wat zijn nog de verschillen? | Dutch Cowboys
Ad Attention Research: Effectiveness Hinges on More Than Just Reach | Think with Google
Apple's new video sharing app is called Clips | The Next Web
A.I. Kizuna Is A Virtual YouTube Star And She Has Nearly 200,000 Subscribers | Tubefilter
US now a “binge watching, streaming, multitasking nation” | Hans Pérukel, all about the screen
Discovery start met lokale productie op YouTube (D TOUR) | Discovery Networks Benelux
100 dagen, 100 banen, Randstad Nederland | YouTube
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