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Kasimir Landheer - Issue #73

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Some interesting stats in the first link: 84% of those aged 26 to 34 said that social videos had an i
 

Kasimir Landheer

February 20 · Issue #73 · View online
On video, formats and content marketing

Some interesting stats in the first link: 84% of those aged 26 to 34 said that social videos had an impact (versus an average of 74%) on their purchase decision. Facebook (or Nielsen) has a measurement issue and introduces video with sound advertising. HvA (school) uses YouTube to engage students, YouTube captions ‘like crazy’ and Samsung creates viral hit with personalized Valentine’s video

2017 set to be the year for OTT advertising | Rapid TV News
Facebook streaming numbers plummet 94% after Nielsen recalibration | Mumbrella
HvA zet Youtube in om studenten te bereiken | PAROOL
Valentijnsactie Samsung gaat viraal met 67 miljoen views | Adformatie
Nieuwe reclameoptie Facebook: video met geluid | Emerce
YouTube says it now has automatically captioned 1 billion videos | TechCrunch
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