Kasimir Landheer - Issue #67

Revue
 
Nice read on the OTT market, digital video sales overtook dvd sales for the first time ever. Somewhat
Revue

Kasimir Landheer

January 9 · Issue #67 · View online
On video, formats and content marketing

Nice read on the OTT market, digital video sales overtook dvd sales for the first time ever. Somewhat disappointing is that Red Bull was the most shared video brand of 2016 (although kudos to them of course), some trends that might help other brands to do better in 2017.
Are YouTube Creators (almost) over? And an unofficial adidas commercial by a student goes ‘viral’.
Also to brand video series I came across that I think were worth watching: one by Mini in the USA and one from the Dutch ING featuring Willie Wartaal.

5 things we learned about OTT in 2016 | Digiday
Netflix and Spotify boost video and music sales, but video games are the biggest entertainment draw | Telegraph
Red Bull was most shared video brand of 2016 | Campaign Live
23 Content Marketing Predictions for 2017 | Contently
Bye, Bye PewDiePie: Why YouTube Creators Moment May Be Over | TVRev
Duitse student maakt ontroerende viral video voor Adidas | Adformatie
Brand Video series
Paid Program: Defy Hunger TogetherPaid Program: Defying Hunger Together | WSJ
Quality Wash | ING
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