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Kasimir Landheer - Issue #66

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Happy 2017!I started working @Tiny Riot today and as I told you in my last issue I will be publishing
 

Kasimir Landheer

January 2 · Issue #66 · View online
On video, formats and content marketing

Happy 2017!
I started working @Tiny Riot today and as I told you in my last issue I will be publishing more on video, formats and content marketing from now on.
This week’s reads: A nice read on BuzzFeed and where they want to play. A good piece on what matters when it comes to marketing results (including impact!), some advice on better using silence in Facebook video, about using data to create video content, the Simpsons (and Starbucks) and how Disney is betting on Snap.
Also some stats on most (live) viewed and most engaging branded video content in 2016.

BuzzFeed wins the internet daily. Here’s what its boss thinks is next | Recode
Marketing budgets and mass reach matter more than ever reveals new IPA research | IPA
Six Tips From Facebook for Using Silent Video Better | Digital - AdAge
Disney will create shows for Snapchat | Reuters
Sebastian Wernicke: How to use data to make a hit TV show | TED Talk | TED.com
Starbucks taps “The Simpsons” writers for its second original video series, “1st & Main” | TechCrunch
Most viewed, most engaging (2016)
Boohoo tops the UK's 20 most viewed branded Facebook Live videos in 2016 | Advertising | The Drum
Brands' Most Engaging YouTube Videos of 2016 | Digital | AdAge
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