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Kasimir Landheer - Issue #60

Einaudi plays for Greenpeace, Pharrell debuts new G-Star Collection, The Boiler Room Weekender and wh

Kasimir Landheer

November 14 · Issue #60 · View online
On video, formats and content marketing

Einaudi plays for Greenpeace, Pharrell debuts new G-Star Collection, The Boiler Room Weekender and what went wrong and report says musicians are more likely to suffer from mental illness. 
On media: Native advertising growth and how to leverage media like Beyonce. 
As usual there’s a lot going on in the streaming and music platform business and a re-post as last week’s link appeared to be removed or changed.
Also some US Elections related stuff with Shkreli releasing the infamous Wu album as a dubious highlight

Pianist Ludovico Einaudi Playing on the Arctic Ocean for Greenpeace | Fubiz TV (French)
Pharrell Debuts His New G-Star Raw Collection at ComplexCon | Billboard
Study Finds Musicians More Likely to Suffer Mental Illness | Thump
Boiler Room's Weekender revealed Trump's America | Fact Magazine
Media stuff
The Native Ad Report: Forecasts | Business Insider
Digital landfill - how brands can become part of our online culture | Digital | The Drum
Re-run because last week's link appeared to be broken
Why the focus on short-term marketing effectiveness is bad | Marketing Week
Streaming services & Music Platforms
Could be the next big social video platform? | Econsultancy
Apple picked up talent, tech from defunct music startup Omnifone in August | TechCrunch
Spotify Offering 215 Hours of Free Language Lessons | Cool Hunting
Spotify acquires Preact, a startup that helps companies acquire and retain subscribers | VentureBeat
US Elections related stuff...
President Obama Wants You to Vote—And He's Using Spotify to Remind You | Thump
Aphex Twin Shares New Promo Video Stars Hillary Clinton & Donald Trump | IndieWire
Martin Shkreli live streams unreleased Wu-Tang Clan album | Dazed
The Silver-Lining Myth | MTV
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