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Kasimir Landheer - Issue #59

I'm going to talk some business this week and included some interesting articles on brands and market

Kasimir Landheer

November 7 · Issue #59 · View online
On video, formats and content marketing

I’m going to talk some business this week and included some interesting articles on brands and marketing. The topics are about some of the things I come across often, working with brands and content: long term vs short term, the (somewhat ugly) truth about the importance of paid media and ‘entertainment’ as a topic for marketeers and brands. 
Also some interesting articles about technology and VR, Spotify partners with Headspace, Why pay for YouTube? Facebook is shutting down music groups suspected of being involved in piracy, a lovely piece on one of my favourite jazz artists, Sun Ra, and a powerful expression from Alicia Keys

Brands & (Content) Marketing
Why the focus on short-term marketing effectiveness is bad for brands | Marketing Week
Brands that use paid media grow three times faster than those that just rely on earned and owned, finds IPA | The Drum
Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment | Adweek
In other news..
Sun Ra Plays a Music Therapy Gig at a Mental Hospital; Inspires Patient to Talk for the First Time in Years | Open Culture
Watch: Alicia Keys’ ‘The Gospel’ Short Film | IndieWire
Facebook clamps down on piracy as it bans several music-sharing groups | The Next Web
YouTube reportedly struggling to attract paid subscribers | Fact Magazine
Spotify debuts first joint subscription – with Headspace |
Technology & VR
Live Nation Wi-Fi, geofencing Connects Sponsors with Fans | AdAge
'Virtual' ABBA Coming Soon Through Partnership with Simon Fuller and Universal Music | Billboard
IBM Watson collaborates on EP with Grammy-winning producer | Engadget
How bots ruined everything: from Drake to diets | The Guardian
Sonos Says The Music Industry Is About To Explode Again, And It's Ready | Fast Company
Roli Blocks modular music studio release date, price and features | WIRED UK
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