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Kasimir Landheer - Issue #55

Opening with a very cool 'must see' from Desperados with the Zero Gravity Bass Drop Event. Bud Light

Kasimir Landheer

October 10 · Issue #55 · View online
On video, formats and content marketing

Opening with a very cool ‘must see’ from Desperados with the Zero Gravity Bass Drop Event. Bud Light teams up with Lady Gaga, a nice AirBnB campaign, Pharrell and adidas, Oliver Heldens introduces his own drink and Jay-Z producing a TV series. Spotify said to serve ads with malware to its users?
Also: it’s Chance the (W)Rapper week and some nice reads for those interested in music apps, file transfer services, music software and the neuroscience of drumming

Desperados Beer Zero Gravity Bass Drop Event | Hypebeast
Bud Light, Gaga Team on 'Dive Bar' Tour, Social Events, TV Ads | Media Post
Airbnb’s 'A Night at' - Abbey Road | Dutch Cowboys (Dutch)
Pharrell Williams Unveils New Adidas Collection | Mediapost
Spotify is serving malware-infested ads to its users [Update] | The Next Web
Oliver Heldens brengt eigen drankje op de markt | PartyScene
Jay Z to produce television series about the late Kalief Browder | Fact Magazine
Chance Week
Chance the Rapper Meets Chance the Wrapper in Weird, Awesome Kit Kat Ad | Adweek
Chance the Rapper refuses to sign a record deal | INSIDER
Background reading because why not?
Teen-Focused App Is the Music Industry's New Secret Weapon | VICE
In A Streaming World, WeTransfer Uses Downloads As Its Secret Music Weapon (For Now) | Forbes
The neuroscience of drumming | Open Culture
The 14 pieces of software that shaped modern music | Fact Magazine
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