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Kasimir Landheer - Issue #26

Apart from being involved in the now live Calvin Klein 'My Calvins' campaign Kendrick Lamar also coll

Kasimir Landheer

March 21 · Issue #26 · View online
On video, formats and content marketing

Apart from being involved in the now live Calvin Klein ‘My Calvins’ campaign Kendrick Lamar also collaborates with Reebok and Skepta will collaborate with Uniqlo as a brand ambassador. 
Hardwell releases a new branded video with Vredestein and how Kanye changes the album game by continuously updating TLOP.
Meanwhile MTV premieres a documentary through SnapChat, SoundCloud  signs new label deal, Apple introduces dj-mixes and an interesting read on where the New York Times thinks music is going.

‘Beauty on wheels’ Jorda siert opnieuw in branded videoclip Hardwell | Adformatie (Dutch)
Kanye West’s ‘The Life of Pablo’ is the first SaaS album | TechCrunch
SoundCloud Signs With Sony, Now Has Deals With Big Three | Digital Trends
Apple Music can now stream DJ mixes and mash-ups | The Verge
Kendrick Lamar Surprised Some Kids in England and It Turned Into a Rap Cypher | Complex
Skepta Becomes Uniqlo Cultural Ambassador | Hypebeast
MTV to premiere its first Snapchat music documentary at SXSW | Mashable
25 Songs That Tell Us Where Music Is Going | The New York Times
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