Kasimir Landheer - Issue #12

Revue
 
Hiphop is the worlds most streamed genre, Drake is the most streamed artist and in the Netherlands Ro
Revue

Kasimir Landheer

December 14 · Issue #12 · View online
On video, formats and content marketing

Hiphop is the worlds most streamed genre, Drake is the most streamed artist and in the Netherlands Ronnie Flex is calling the shots in 2015. Spotify used some of this data for a great outdoor campaign. 
Music videos make up for some of YouTubes most watched content and can be easily branded. How? This (Dutch) article will show you. 
Meanwhile Facebook copies pretty much every move any significant media player anywhere makes so you can now book a ticket to an event on a Facebook event page.
I’m wrapping this week up with a rather utopian piece on how the music industry (who are in the article compared to the Amish when it comes to the adaptation of new technology) could reinvent itself in a fairer way through Bitcoin and VR.

Hip-hop is the most listened to genre in the world, according to Spotify analysis of 20 billion tracks | Independent
Revelations From Spotify’s Ad Push | WSJ
Branding in muziekvideo's is laaghangend fruit voor merken | Marketing Tribune (Dutch)
Facebook begins selling concert tickets directly on events pages | The Next Web
How the Blockchain and VR Can Change the Music Industry | Medium
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