Kasimir Landheer - Issue #11

Revue
 
Artist might be amongst some of the most creative marketeers around. Ad Age selected some of the best
Revue

Kasimir Landheer

December 7 · Issue #11 · View online
On video, formats and content marketing

Artist might be amongst some of the most creative marketeers around. Ad Age selected some of the best ways in which music was marketed over the past year. 
Just in is Rihanna’s ANTI experience with Samsung and a new project by Smirnoff.
Does connecting to music drive sales? Target’s CEO claims he is very pleased with Adele driving store traffic.
Meanwhile Manor Marussia F1 connects with music through a Shazam partnership.

Shazam partners with Manor Marussia F1 team | Musicweek
Adele Gives Target a Boost, CEO Says | Fortune
Watch 'Electric,' a 30-Minute Documentary That Examines the International Power of Music | Thump
The Best Music Marketing of 2015 | Ad Age
ANTIdiaRY
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Carefully curated by Kasimir Landheer with Revue.
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