Mind u Read | Weekly Digest

By Kartik Dayanand Boddapati

WHAT IF...? And the great Apple Heist

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Mind u Read | Weekly Digest
WHAT IF...? And the great Apple Heist
By Kartik Dayanand Boddapati • Issue #3 • View online
Hi there,
Hope you had a great week!
My week was eventful with the Ganesh Chaturthi festivities taking up a major chunk of my time. I also caught up with Season 5 of the Netflix series Money Heist. And then topped it up with the excitement leading up to the Apple Event where they launched iPhone 13 and a slate of other products.
I’ll speak about them shortly, but I want to first talk about the new Marvel series ‘What If…?’ airing on Disney+. A new episode comes out every Wednesday, just like my weekly digest :).

One question, many possibilities: What If...?
Marvel Studios' What If...? | Official Trailer | Disney+
Marvel Studios' What If...? | Official Trailer | Disney+
Marvel superheroes are no strangers to us. From comic books to multiple spinoff movies and now television series — the meticulousness with which Marvel created and expanded its universe is mind-boggling.
With the LOKI series that came out earlier this year they introduced us to the concept of the multiverse.
‘What If…?’ very cleverly builds on that premise.
Each episode is set in a parallel universe with characters and situations we have already seen in the movies, but with a twist. Someone makes a different decision (from the one we’ve seen in our universe) and the rest of the story takes an entirely new turn.
A would-be hero becomes something else because the set of events that led to him or her becoming that hero have been altered. If you look at the trailer I shared, you’ll see how Tony Stark’s character has an entirely new twist to his story.
What’s also fantastic about this series apart from the smart writing and wild imagination is the visual craft on display. The animation is in 2D, which looks like a comic book that has come alive. Each frame is brilliantly composed. It’s one show which we can watch over and over just to appreciate the art on screen.
There’s another aspect of the show which I wish to speak about in a future digest. But for now, if you are a Marvel fan, I highly recommend you to watch this show.
Money Heist: Where 'What If...?' isn't even a question
TOI Opinion & Blogs
Missing the asli swaad of the original Cadbury Dairy Milk ad https://t.co/iQvNvFCgyU
Money Heist: Part 5 Vol. 1 | Official Trailer | Netflix India
Money Heist: Part 5 Vol. 1 | Official Trailer | Netflix India
The question “What If…?” takes an entirely new dimension in the extremely popular Netflix show ‘Money Heist’. Season 5 of the series just came out.
The show is so wild in its imagination that it seems like the makers were on a high when they wrote it. The characters do such incredible things that we don’t even have to ask if they will do something unbelievable — because they will do it eventually.
In part that is one of the reasons for the extreme popularity of this show across the globe. It takes seemingly ordinary humans, puts them in extraordinary situations, throws a know-it-all professor into the mix, sprinkles an ample dose of emotion and then takes the story into such unbelievable directions in such an unabashed way that we are left thinking — how the hell did that happen?
I won’t give out any spoilers if you haven’t seen the show and are planning to watch it. But trust me, this is one show that will entertain you like crazy with the most bizarre of plot twists ever seen in the history of OTT series — it’s truly over the top in every sense.
That brings me to another over the top yearly ritual — the Apple Event.
The great Apple Heist
Apple’s yearly launch of their new products is one of the most keenly anticipated events. And as the ritual goes, I tweeted about it last night, with a very profound musing :)
Kartik Dayanand
Eagerly waiting for the #AppleEvent tonight!

I wonder what else they can do with their already incredible phones.
Apple didn’t announce anything jaw-dropping. But I am sure their new iPhone 13 models will sell like crazy. That’s always been the case with Apple products — those that already use them are addicted to them, and those that don’t hope to own one someday.
It’s a heist in its own right.
Way back in 2012 I wrote a piece about that phenomenon for the Technology Next magazine. The article was called Apple and the art of obsolescence!
You can read it here: Page 1 | Page 2
However, the most amusing part of this year’s Apple Event was the launch video for the iPhone 13. There’s a little heist involved there too.
Introducing iPhone 13 | Apple
Introducing iPhone 13 | Apple
The video starts with a very familiar tune. It’s a variation of the Dum Maaro Dum track from the 1971 film Hare Rama Hare Krishna.
I suddenly remembered Anu Malik.
Was Apple ripping that song like Anu did with the Israel National Anthem. Or ‘What if?’ R D Burman did an Anu Malik in 1971.
A little bit of Googling told me that R D Burman was the original composer and there have been many variations of that song over the years by various artists. So Apple might have licensed one of those versions for their video, else we can call it another heist by Apple :)
Signing off for this week
So that’s movies, life and a lot more for you from me for now.
Meet you again next week with a new edition of the Mind u Read Weekly Digest.
I hope you enjoyed reading this as much as I enjoyed writing it.
By the way…I published last week’s edition as a full length post on my blog. Do catch it in case you missed it:
Citizens of our own little bubbles | Mind u Read
Eagerly looking forward to hearing your feedback. You can reply to this mail or drop me a note on TwitterFacebook or Instagram.
Do share this digest with your friends too.
Have a great week ahead.
Cheers!!!
Kartik Dayanand Boddapati
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Kartik Dayanand Boddapati

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