Bigg Boss is a very popular show format in India and it has regional versions in multiple languages.
Season 5 of the Telugu version started this week. My mother tongue is Telugu and I have been an avid follower of this show during its second season.
The current season has 19 contestants.
But I’ve heard of only four of those contestants before.
The very fact that they are participants in a show that features local celebrities, should be reason enough for me to know most of them, or at least half of them, but 4 names out of 19 is a shocking ratio by any standards.
Probe all the names individually and we’ll realise that each of them have their own set of loyal fans. Their own little bubbles that we are not aware of.
Open Instagram and browse through the search tab and you’ll find random profiles with millions of followers and thousands of likes on their posts, but you would have never heard of those people before.
Same happens on YouTube. Here are two classic examples.