Coffee is measured in 60 kg bags. Last year, the world produced 151 million such bags. All of this came from Asia, Africa & Latin/South America aka poor guys. The rich guys - Europe, North America, Russia and the likes, imported 107 million of those.
“Whaaaaaaaaaaat” - you
Why Fair Trade? The concept essentially came up to help improve the economic conditions of poor farmers by eliminating/becoming the middle man that pays a ‘fair price’ for their produce.
Consumers loved the idea, and in most cases, were/are willing to pay a premium for Fair Trade products as well. Unfortunately, while the intent is noble, none of the Fair Trade organisations have been able to show a considerable impact.
I’ve shared an interesting article, in the links section below, on the reasons Fair Trade hasn’t worked till now.