Content on the internet, unfortunately, is driven by ad revenue. That’s the primary and sometimes the only way to monetize it.
I’ve run a content website before, and trust me when I say this, the ad conversion rate is dismal, to say the least. The only way to sustain a content website through ads is to get millions of views per month. And give users a shitty experience.
Not to forget, the intrusiveness of the ads that’s increasing by the day. ‘Relevant’ is just a better-sounding word for ‘Creepiness’.
And so begins a vicious cycle of click bait headlines, poor content and horrible user experience to make some profit. Rinse and repeat.