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Because I'm BATman


Kartic Rakhra

August 5 · Issue #4 · View online

A weekly roundup of everything Blockchain & Crypto Currency curated with a lot of sarcasm, memes and gifs

I’d like to make this a more conversational than just me blabbering about Blockchain and its use cases. 
Let me know if you would like me to cover a particular topic next week.

Ads are a wonderful gift of the Internet
Wait, what?
No. Of course not. Have you ever tried reading news on the TOI website?
TOI (left) vs the same story on Instapaper (right)
TOI (left) vs the same story on Instapaper (right)
Content on the internet, unfortunately, is driven by ad revenue. That’s the primary and sometimes the only way to monetize it.
I’ve run a content website before, and trust me when I say this, the ad conversion rate is dismal, to say the least. The only way to sustain a content website through ads is to get millions of views per month. And give users a shitty experience.
Not to forget, the intrusiveness of the ads that’s increasing by the day. ‘Relevant’ is just a better-sounding word for ‘Creepiness’. 
And so begins a vicious cycle of click bait headlines, poor content and horrible user experience to make some profit. Rinse and repeat.
Thanks, Batman.
While some content websites have started charging a subscription fee for really good content (shout out to the guys at the-ken), it seems a bit hard for an average joe to buy multiple such subscriptions at the same time.
“I may have a solution” - Brendan Eich
Who’s that guy?
That guy? Meh, just the same guy who created JavaScript and Mozilla. No biggie!
He’s built what’s called the Brave browser. 
Having raised about $4 million in the seed round, the browsers’ tokens, called BATs raised $35 million in 30 seconds through an ICO.
I guess that was how most VCs reacted to the news as well!
That’s fine, but what is this BAT?
Glad you asked. 
BAT stands for Basic Attention Token. 
It’s a token based on the Ethereum Blockchain and has a dollar (15 cents at the time of writing this) value attached to it.
Advertisers will essentially pay in BATs for user attention
But instead of paying this amount to an intermediary, like Facebook or Google, this amount is automatically distributed between the said everyone involved via a smart contract built on Ethereum.
Users can choose to donate their share to the sites they visit as well.
Since Brave keeps all your data/browsing history on your device, users can be assured of their data privacy.
It gives YOU the control of YOUR data and attention, while also supporting the content creators.
What’s better is that you can top up your browser wallet with a set monthly amount of money. The browser will distribute that amount (via smart contracts) to the sites you wish to pay for content, proportional to the amount of time you spend on the said sites!
Did I ever mention I love your feedback? All those likes at the end of the newsletter really help me keep going. Thanks!
Interesting stuff to check out
More on BAT. Dive deeper. Easy to understand.
News update. Interesting times.
More on Nasdaq and Blockchain. Slightly technical.
Easy read. Understand ICOs better.
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