(I wrote this Sunday and forgot to send it 🙃)
How fast is fast?
How fast is fast enough?
All the advertising I’ve been noticing lately promotes doing thing faster. The message is usually do MORE and do it FASTER.
I see this daily at my co-working place too. Everyone is “hustling” to do more, in less time.
Another component of this is how more gets done faster. Usually speed and quantity increases by squeezing out humanity. This comes in the form of “tools” such as templates and auto-completion, for example.
Yet, despite the much-hyped promise of artificial intelligence (AI), these tools inevitably fall short. I experienced this recently when I got put into an automated sales pipeline. The interaction was an initial phone call followed by a series of timed and prewritten emails.
I never responded to any of them.
What’s the goal of this race for speed at the expense of humanity?
It’s usually to do even more, even faster, rather than taking time for restorative and human interaction.
And what’s the ultimate goal of doing more and doing it faster?
That sparks another couple questions.
How much is enough?
When and how do you know?
Let me know by replying directly to this email. I hope to hear from you.
Catch you next week (on Sunday),