The psychology of membership fees
You’ll put in more effort when you invest a significant amount of money into a goal.
My new gym membership costs $60 a week. For context, I can get 2 good meals a day with $10.
Because my gym membership is so expensive, I am driven to go to the gym 5-6 times a week so that I can reduce the cost per session.
On one hand it satisfies my need to drive down the cost per session and increase the value of my membership.
On the other, the increased frequency of exercise and the resulting improvement in my fitness provides that sense of progress.
The expense is for more than the facilities. It’s for motivation.
Additionally, we’re influenced by our social environment.
Anyone can sign up to an affordable gym. A gym with unfit people doesn’t remind you of why you’re there.
Expensive gyms attract serious people because they’re there for the best classes and equipment.
Simply seeing the difference between where you are and fellow gym members reminds you about who you want to become.
This applies to other realms too.