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How can you turn your employees into brand ambassadors?

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A few years ago, I did a workshop for Intuit employees on how to build their personal brands online w
 

Jonha Richman

January 29 · Issue #2 · View online
Simple & actionable marketing strategies for fast growing tech companies. For advice, call: http://clarity.fm/jonharichman

A few years ago, I did a workshop for Intuit employees on how to build their personal brands online without necessarily harming the company’s. 
In the said workshop, there was a section about a few ‘hacks’ on how to organically grow one’s Twitter following. 
Companies who are on the growth mode need to mobilise their employees as no one else is more informed and in tuned with the brand than their own employees. 
Therefore, it is important that they are equipped with the right skills, training and guidelines as to how they could best build their own brands without conflicting with the company’s. 

How do you find ambassadors? Start with your employees (Photo: Linkhumans)
Identify why you want to grow your audience
Help your team build and grow their personal brands, to complement your company efforts
How can employees build their brand online
Position yourself to be found, so you don't have to look around.
Train and empower your employees, instead of restraining them
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