Happy Friday everyone! This week I’ve curated posts on user testing, creating journey maps, transforming research data into insights, and deciding when to use a design sprint.
Making assumptions can be the downfall of many a marketer. Think about it: how often have you conducted user research without actually talking to real people?
The IKEA effect is a cognitive bias that can influence the outcome and perceived value of products. People tend to place high value on products they partially have created.
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