UX Talks Weekly - Issue #3

By Jonathan Kochis • Issue #3 • View online

Good Friday morning everyone! It’s just me this week and I’ve got posts on avoiding the trap of designing what users tell you they want, how to ensure UX and design have a seat at the leadership table in your organization, and the key UX differences between B2B and B2C websites. I’ve also included an article I wrote about making the most of collaborative sketching. Thanks for reading!

- Jonathan

Curated

Don’t design what users want

I’m often asked how we figure out what users want. My reply is that through research and observation we’re able to determine what they need and care much less about what they say they want. This article sums that approach up nicely.

blog.invisionapp.com • Share

The Rise of User Experience Leadership – Business Embraces Design

This article has several sound suggestions on how to show the impact design has on business and how to ensure UX and design have a seat at the leadership table. Worth a read if you think your organization should take design more seriously.

www.userzoom.com • Share

B2B vs. B2C Websites: Key UX Differences

This one is a bit long but a good read if you work in B2B. I’ve often said that B2B websites and applications should feel just as good to use as polished B2C products. This article goes further and highlights how long purchase processes, the need for compatibility and integration details, and complex pricing (among others) make B2B different.

www.nngroup.com • Share

Created

Three Ways to Make the Most of Collaborative Sketching

Collaborative sketching helps us create a shared understanding, addresses assumptions and preconceptions, and encourages participation from all levels of the organization. In this article I’ve highlighted three simple tips we use to maximize the benefit of sketching.

www.linkedin.com • Share

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By Jonathan Kochis

A weekly collection of original and curated UX content, ideas, and tips.

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