Happy Friday everyone! Much of the conversation here at Res lately has been around helping our clients extend their investment in UX through ongoing measurement and improvement. In this issue I’ve assembled articles on measuring UX and identifying UX KPIs along with an original post from me on delivering continuous UX improvements.
P.S – UX Talks 002 is just over a week away. Register here if you haven’t already!
Though not specific to UX, this article provides an overview of what KPIs are, what they’re not, and the attributes of effective KPIs. Before you choose UX KPIs you’ll need a solid understanding of KPIs in general.
This article does a good job of highlighting the importance of UX and distinguishing UX metrics from marketing metrics (both are important). My favourite points:
‘Don`t think that UX is something that you only do once (it is a constant process of improvement)’
This is an excellent article on the value of continuous design and how a large organization like PBS sees themselves in the business of change. We rely heavily on prototypes over detailed documentation here at Res so that part really hit home for me.
In this original post I build a case for continuously improving the experience provided to customers in the digital channel. Ongoing improvements are less expensive and easier on internal resources than major overhauls. They also provide an immediate return on smaller changes, and specifically for websites, help mitigate the risk of a drop in SERP performance.
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