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Issue #20: UX, jobs to be done, and innovation

Hello everyone! I've been thinking a lot lately about the intersection of user experience and marketi
Issue #20: UX, jobs to be done, and innovation
By Jonathan Kochis • Issue #20 • View online
Hello everyone! I’ve been thinking a lot lately about the intersection of user experience and marketing. Sometimes these two practices are at odds, when really they should be cooperating and moving forward together to create innovative products and services. This week I’ve included one of the best jobs to be done articles I’ve ever read along with a few others on JTBD and innovation. Also included is a link to register for UX Talks 002!
Enjoy your weekend,
- Jonathan

Jobs To Be Done
There’s no evidence that Henry Ford said “If I had asked people what they wanted, they would have said faster horses.” What’s certain is that people at that time wouldn’t have said anything about wanting an automobile. But getting to and from town faster while spending time doing things more valuable than commuting? That’s more likely. Understanding circumstances, jobs to be done, and the hiring and firing of products or services is the key to innovation.
Know Your Customers’ “Jobs to Be Done”
Six Steps to Put Christensen's Jobs-to-be-Done Theory into Practice
Seth's Blog: You can't ask customers what they want
UX Talks 002
The second edition of UX Talks is all set for November 8th. Register below and share with anyone you think would be interested!
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Jonathan Kochis

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