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Issue 16: Questions to ask when starting a UX project.

Happy Friday everyone! This week we started a new UX research and strategy project with a publishing
Issue 16: Questions to ask when starting a UX project.
By Jonathan Kochis • Issue #16 • View online
Happy Friday everyone! This week we started a new UX research and strategy project with a publishing company. With our kick-off meeting fresh in my mind I thought I’d build this week’s newsletter around important things to cover when starting a new project. Each section below includes information on how to answer a few critical questions that should be asked before work begins (and explored in detail as work continues).

Who are our customers and what are their goals?
Entire projects can be devoted to answering this question. The importance of understanding the human component and letting it guide the project cannot be overstated. After all, we’re talking about the user experience here.
Start by learning user needs
What Really Matters: Focusing on Top Tasks
How is the current system performing?
In most cases we’re tasked with improving things that already exist in some form. Asking this question is sure to reveal pain points and opportunities for an immediate return. Again, it’s often that exploring this question is a project on its own.
Quick and dirty usability testing
What does success look like?
This is my favourite question. It sets the bar and gives us something to work toward. Remember, a project can only be successful if the success criteria were outlined at the start.
Project Management: How to Measure Success
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Jonathan Kochis

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