Aug 19, 2016

Issue #13: Using surveys in UX research

By Jonathan Kochis • Issue #13 • View online

Happy Friday everyone! We’re in the early stages of a research and design project for an Ontario college and have included a survey in our research mix. Surveys help measure baseline experiences but they can be tricky and sometimes ineffective if not approached properly. In this issue I’ve assembled some helpful articles on surveys and included a link to register for next week’s Ladies that UX speed mentoring event – today is the last day to sign-up!

Survey Tips

How to Create an Effective Customer Experience Survey

This step-by-step article outlines survey best practices and underscores the importance of setting survey objectives. In my experience, thinking about the goal of a survey (and doing preliminary research to determine that goal) is often overlooked.

www.uxbooth.com • Share

Mandatory Survey Questions are Evil

Thanks to Brian Frank for sharing this article on mandatory survey questions. TL;DR: Don’t use them! Required questions are disrespectful and don’t solve the problem of skipped questions (this is the result of poor survey design).

www.vocalabs.com • Share

13 Things to Consider When Offering Survey Incentives

So, you’ve created an effective survey and done your best to avoid mandatory questions. Now comes the inevitable question of compensation and incentives. This post highlights key considerations when deciding if offering an incentive is right for your survey.

www.measuringu.com • Share

Speed Mentoring Event

Speed Mentoring

Today is the final day to RSVP for this event. Whether you want to learn more about UX or are already working in the field this event is a great opportunity to connect with experienced (and local) UX professionals.

www.meetup.com • Share

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By Jonathan Kochis

A weekly collection of original and curated UX content, ideas, and tips.

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