This week has been all about content (mostly writing). We’re working on an updated version of the Res site and I’m responsible for making sure we’re saying the right things to the right people at the right time. Without a doubt, content is the most important part of the experience on informational sites like ours. I’ve found some great articles on copy and am sharing a framework I used to work through our new home page.
This is an excellent piece on the importance of working on copy ahead of design. The best summary I can think of is this: Moving to design without considering copy makes you an artist, not a problem solver. Thanks Diana for sharing.
Every time I access a playlist in Spotify I wonder why it says ‘Your Music’ instead of 'My Music.’ This article offers a helpful explanation of perspective and provides guidelines for when to use 'me’ and 'you’ (or 'my’ and 'your’).
I created this framework to help write the copy for our home page. I found it helpful to be reminded of the goals of each section and made a point to include a spot for rationale from our research. What’s currently in the framework could be expanded significantly – hopefully you find it useful and are able to build on it.