View profile

YKC: The Journey

Speak truth, hear truth 

Yoni's Kitchen Cabinet

July 24 · Issue #34 · View online
Sharing meaningful experiences, impactful ideas and career + event opportunities in the NY/TLV tech ecosystems

Speak truth, hear truth 

Curated by YKC
Curated by YKC
Welcome to YKC. Shorter digest the next few weeks as I know people are traveling during the summer months. 
Please follow me on Instagram @yonzes; working to develop my Insta content by featuring stories of people I’m meeting as well as exploring difficult emotions (we all deal with daily) in a constructive and productive way. Doubling down on content creation so check out my latest article on Medium; On Connecting Part I.
Feedback very much welcome, I am a big believer in learning by doing (even if I make a fool of myself some of the time); no better feedback than to learn from experience. I’m approaching building my IG the same way I did my newsletter; thru consistency and raw authenticity (putting out in the world what goes on in my inner world). Knowing that good enough is the new perfect.
Some inspiration
Some inspiration
“Action cures fear.”
-David J. Schwartz
What I'm reading
What I'm reading
The Third Door: The Wild Quest to Uncover How the World’s Most Successful People Launched Their Careers by Alex Banayan: You have to admire this kid’s tenacity, they say youth is wasted on the young, but this book definitely has some wisdom and meaningful insights. As transparency will become a bigger part of our reality and social fabric (blockchain for relationships?) it’s refreshing to see how these uber successful people reached the apex of human aspiration (be it money, fame, impact, etc.). We all see the mountain top, and want to know, how do I take that first step?
Key Takeaways:
⚪️ Chutzpah is probably more important these days than ever: The data shows millennials have less empathy (i.e. people skills) than previous generations (great post here on the topic by Dan Schawbel) so old fashioned chutzpah is becoming the hack to 10X your way to your goal. 
 There is always a way: Opportunity is there, you just might need to make a fool of yourself in order to reach it. And that’s why you’ll win, but 99% of people are not willing to do that. It’s as simple as knowing it’s your ego getting in the way, but it’s the hardest thing to control. 
 (It’s probably evolutionary) but society loves to tell the story of the overnight success: 10,000 hours, deliberate practice, the tip of the iceberg, whatever. Why we love movies and want to feature only the highlight reel. I don’t believe there has been a historical precedent for this but my gut is telling me thanks to the tools we have (self-analysis, mindfulness, cultivation of self-awareness) your personal Journey will be the most important way to connect with an audience in an authentic way.
How to Hack Your Way Into Success at Anything | Alex Banayan on Impact Theory
Life; squeeze that lemon
Life; squeeze that lemon
Israel & Co.: They are hiring for positions below and could use your help.
Chief Operating Officer
Development Officer
Program Associate
Executive Assistant
If you know anyone exceptional who may be interested, please have them apply to with the position in the subject line. Full job descriptions can be found on their website.
Marketing Director: Wanted for private club in NYC. Individual must be self motivated, persistent, and personable. Comparable compensation and bonuses. Duties and responsibilities include, developing and executing innovative programs and comprehensive marketing plans that meet and exceed “attendance” in the club. Providing insight to the leadership team in regards to market penetration, attendance planning, pricing strategies, and executing and managing marketing functions such as advertising media buying, promotions, direct mail, online, PR and collateral development. For more info contact Shachar at
Solving real problems
Solving real problems
Upicnic: Upicnic is the first tech startup and food service company to create an online one-stop shop and drop-off service for everything picnic. They offer a wide variety of finger-licking-licious picnic food including sandwiches, salads, and deserts – along with fun gear, lawn games, and other picnic essentials: from blankets and sunscreen, to dog food and Bluetooth speakers. Launched in New York City in 2015, Upicnic joins the vibrant tech-startup scene of Silicon Alley, focusing on a love of food and the outdoors. The company plans to release an app to maximize user experience in 2018, following it’s first round of funding.
I never thought I would find a summer themed startup, but hey it’s 2018. My friend Alp is executing against his vision with an interesting idea. For more info email him at
Upicnic Food - Made with Love
Upcoming events + opportunities
Upcoming events + opportunities
Apartment rental: New apartment in Aventura midtown; 1 bedroom, big apartment, with all new electronics. Included is new huge gym and swimming pool. 8/13 till end of September. After that option to stay is open. For more info email Moty at 
Dumbo Innovators Summer Bash: The DUMBO Innovators Meet-Up is a monthly series highlighting innovative companies in DUMBO, Brooklyn. At this lively mixer event, you’ll experience all the vibrancy this community has to offer first-hand. Tuesday, July 24 at 06:30 PM. Made In NY Media Center, 30 John St, Lounge, Brooklyn. Register here.
⚪ Summer Of Tech Rooftop Mixer: The sun is out, so celebrate with the tech community! Developers & Engineers will join in spades, to mix & mingle with those in their trades. Come drink with DevOps, Jive with Javas, Mingle with Mobiles & Swing with Scalas! (Super lame copy, but it’s summer, and who can resist a NY rooftop event, will probably check it out.) Wed, July 25, 6:00 PM, The DL. 95 Delancey St. Register here.
Breakfast with an Investor: Katherine O’Neill: On July 26, they’ll be hosting Katherine O'Neill, Executive Director Jumpstart NJ Angel Network. Jumpstart NJ Angel Network is a member-led, angel group of successful serial entrepreneurs, business executives and venture capitalists which actively invests in early-stage technology ventures in the Mid-Atlantic region and beyond, with more than half of the investment New Jersey. Thu, July 26, 8:30 AM, KettleSpace: Location TBD. Register here.
Go Meetup Summer Kickoff: Join the Go Language NYC community as they kick off the summer of Go with a round of talks by local community members looking to share their stories. Their first summer meetup sponsored by Uber will feature two (25 min.) full length talks, & one to two (10 min.) lightening talks. Thursday, July 26, at 06:30 PM. Uber NYC, 636 W 28th St, 3rd Fl. Register here.
 NYC Bootstrappers Breakfast Mastermind: At a Bootstrappers Breakfast® they have serious conversations about growing a business. This group offers a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. It’s there to help you find the assistance and/or advice you might need with your startup. Bring your own breakfast. The group will give you plenty of ideas to chew on.  Register here.
#FirstFridaySociety:  For the past three year’s they’ve brought #openShabbat to hundreds of Jews in NYC. Now join them as they take #openShabbat to a new level with the launch of the #FirstFridaySociety  Each month’s they’ll host intimate curated Shabbat Dinners; you’ll enjoy a home-cooked meal, a signature drink and a specially curated conversation. FOR THE MONTH OF AUGUST THEY’ll BE ASKING “CAN ROBOTS BE JEWISH?” (I would take that one step further, and ask how does Judaism look at the fact that we might actually not have free will, that our behavior is a series of algorithms?) See you there. 

Some of you have asked me about newsletter, content writing, and social media (strategy + execution/implementation) services. I’m working with a number of clients on creating engaging content in order for them to connect with their audience in a truly authentic way.
If your organization or someone you know is interested in having a newsletter like this please respond directly to this email.
Jonathan ‘Yoni’ Frenkel
+1 (908) 616-9776 (Whatsapp)
Did you enjoy this issue?
If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
United States