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YKC: Nobody's fool

“It does not matter what you bear, but how you bear it”

Yoni's Kitchen Cabinet

March 31 · Issue #79 · View online
Sharing meaningful experiences, impactful ideas and career + event opportunities in the NY/TLV tech ecosystems

“It does not matter what you bear, but how you bear it”

Curated by YKC
Curated by YKC
Welcome back {{first_name}} … to Groundhog’s day. My latest piece in ISRAEL21c on COVID-19: What the US can learn from Israel’s handling of coronavirus crisis.
When I started my digital marketing agency YKC Media my goal was to create immense value for my customers by helping them develop an authentic connection with their audience. Businesses need to market + sell in order to grow, and keep afloat, even during a downturn. With no in-person interactions at this point really, it’s all digital marketing.
If you’re a B2B business looking for digital marketing and to capitalize on opportunities (and there are always opportunities during a downturn if you look for them) please respond to this email. I will actively work with the budget of organizations impacted by COVID-19, as being online is the only way to market your business today. Even if you’re not sure this is for you, happy to jump on a call and brainstorm some ideas. You can check us out here.
Some inspiration
Some inspiration
“That one wants nothing to be different, not forward, not backwards, not in all eternity. Not merely bear what is necessary, still less conceal it… but love it.”
-Friedrich Nietzsche
What I'm reading
What I'm reading
When the System Breaks Down, Leaders Stand Up: This is what you need to be reading right now. Leadership in the face of a pandemic during an ancient era, the Antonine Plague of 165 CE, which sounds very much like what we’re facing today “It began in the East. At least, that’s what the experts think. Maybe it came from animals…” But back then Rome was led by the Emperor Marcus Aurelius whose tenure was defined by this plague which spread across the ancient world, and the steps he took in the face of such a challenge.
The biggest difference between us and that era close to 2,000 years ago is of course the advancement of science, medicine, and the understanding of infectious diseases. The daily panic on social and in the news may be akin to what Romans felt back then, especially as we haven’t accepted what we can control and what we can’t. What hasn’t changed is during crisis times real leadership and true courage is needed. Sadly, given the politics in this country and the rest of the world, those virtues seem to be in short supply like the N95 masks.
We can all assume personal leadership and take actions such as hand washing, social distancing, etc. We’re seeing so many everyday heroes take the lead like our medical workers, and I believe that once we get through this more stories of courage will come to the fore. Never in our lifetimes have we had such utter lack of control, and it terrifies most people. Maybe it’s time to embrace that lack of control and set ourselves free from outcome dependence. 
Key Ideas:
⚪️ Acceptance: On some days I wonder if we’ll all just get the virus at some point, and when we do, I know we’ll find the strength within us to fight.
⚪️ The locus of control: If you want to be unhappy try to control everything/everyone around you… know the difference between what you can control and what you can’t.
⚪️ Action cures all: Whether or not our actions make a difference, the act of doing something helps in alleviating our depression and anxiety.
The Stoic Response To The Coronavirus Pandemic | Ryan Holiday | Daily Stoic
Life; squeeze that lemon
Life; squeeze that lemon
⚪️ Application to Covid-19 Grant Program: Differential Ventures is announcing a grant program to support early-stage start-ups in the fields of data science, artificial intelligence, and machine learning who are able to use their technology to aid in the global search for a resolution to COVID-19. Companies will be awarded grants in the amount of $10,000-$25,000 to support activities that apply or adapt their existing product to help manage the social impacts of the crisis and/or to help bring this crisis to an end. Submissions are due April 30, 2020, and grants will be awarded on a rolling basis. Apply here.
⚪️ Techstars NYC : You know the drill and FYI, over 400 Techstars founders live in NYC, working to build the next generation of game changing companies. Want to be next? Apply now! Deadline April 5. Apply here.
⚪️Entrepreneurs Roundtable Accelerator: One of NYC’s premier accelerators. The companies selected to participate in the four-month program will receive a $100,000 investment and the potential follow-on funding from ERA’s Fund. And an awesome team of mentors. Deadline April 6. Apply here.
⚪️Quake Capital Accelerator: Quake invests in early stage companies across the board, from agriculture, to SaaS (business products and services to clean tech to consumer products. Generally around $150,000 investment in exchange for around 5-10% equity, plus $1M in perks. Deadline April 7. Apply here.
⚪️Germinators Startup Pitch Competition: Rewarding Innovation in the food, beverage and hospitality sector. Open to French or American food/beverage/ hospitality entrepreneurs. Apply to pitch and win a $10,000 prize, a one year of membership in the premier French and American business network in New York City and more. Deadline April 17. Apply here.
Upcoming events + opportunities
Upcoming events + opportunities
⚪️Webinar, 12 Ways to Deal With Stress & Anxiety: America Israel Friendship League is pleased to invite you to participate in this timely webinar offered by their partner, IsraAID. Register here.
⚪️ WEBINAR: Corporate Travel Pitch Night: They’re going digital for their upcoming Corporate Travel Pitch Night! Join them on March 31st at this online event, highlighting founders creating innovative tech solutions for the corporate and business travel landscape. New York, Tue, Mar 31, 1:00 PM (EDT). Tickets here.
⚪️ Fundraising During Corona: Hear from Leading International Investors: Meet and interact with international investors from around the world - without leaving your home! Join Axis first interactive webinar with 4 leading international investors about raising capital in today’s venture capital world on Wednesday, April 1st at 17:00 (IDT), 16:00 (CET), 10:00 (EDT). Register here.
⚪️ Webinar: “A Hacker’s Perspective- Remote Work Risks” with the Cyber Ladies of SOSA in NYC: The new reality that developed over the past few weeks has forced most organizations to rapidly adopt a company-wide work from home policy. Join them for their first cybersecurity live webinar regarding the vulnerabilities of remote work and learn how to protect your company, data, and employees using practical solutions for seamlessly securing your organization’s network and keeping your valuable resources safe. April 1st, 12pm EST / 7pm IS. Register here.
⚪️ Building a Healthier Future with Technology: Join them for a virtual panel with experts from the community in the biotech and public health industry. Now more than ever it is important that we stick together as a community and offer the resources, support, and tools we need to be successful and healthy. As a startup ourselves, they understand this is a specially difficult time to be starting or scaling a business and they want to offer the startup community valuable resources. Wed, April 1, 2:00 PM. Register here.
⚪️Investor Interview Series + Networking: Entre is hosting special events geared towards the growing community entrepreneurs, artists, creators, and innovators. Jeremy Levine is a partner in Bessemer’s New York office. He joined the firm in 2001 and focuses primarily on software and Internet opportunities. He has led investments for Bessemer in North and South America, Europe and Asia. Apr 1, 2020, 6pm. Tickets here.
⚪️ Q&A Video Conference: COVID-19: During this period of uncertainty, fast-moving news, and market volatility, they believe trusted communication is more important than ever. For that reason, they are bringing together a group of experts from our research ecosystem to help answer your questions on the coronavirus, market volatility, government policy, and the role innovation plays during tumultuous times. Guests will include Dr. Art Laffer, Professor Isaiah Arkin, and ARK’s CEO/CIO, Cathie Wood. Thursday, April 2, beginning at 1:30pm ET. Register here.
⚪️Considerations for Emerging Companies in the COVID-19 Era: Baker Botts and The Ion will present a webinar on the considerations for emerging companies in the COVID-19 era. The global health crisis, business downturn, and uncertainty around the outbreak of COVID-19 are providing businesses large and small with unprecedented business, financial, and legal challenges. Welcome to the world of crisis management. THURSDAY, APRIL 2, 12:00 PM (PST). Register here.
⚪️ Kevin Scott on making AI work for everyone: There are two existing narratives about AI: a tale of job destruction for low-skilled workers, and a utopian world of enhanced productivity and convenience for the professional class of workers. Kevin Scott, Microsoft’s CTO, has a third vision to share. Based on his career in AI and his first hand knowledge from growing up in rural Virginia, Kevin argues that AI has the potential to create abundance and opportunity for everyone. He’ll share his thoughtful road map for how we can get there. Mon, April 6th, time TBA. RSVP here.
⚪️ Virtual Bootstrappers BreakfastCome join entrepreneurs who eat problems for breakfast. At a Bootstrappers Breakfast® they have serious conversations about growing a business based on internal cash flow and organic profit. This group offers a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. Tuesday, April 7, 8:30 AM. Register here.
⚪️ Investor Speaker Series: DownToDash & Lair East presents a night of networking & learning from Venture Capitalists & angel investors. They have four speakers that will be sharing tactics & strategies for startups & raising money (panelists TBA). Thu, April 9, 7:00 PM. Tickets here
⚪️ Sarah Frier on Instagram, influencers, and culture: Instagram has changed the way that we shop, travel, eat, communicate, define beauty, and organize social movements. But, how did a photo-app startup evolve into a generation-defining social media platform? Bloomberg journalist Sarah Frier has the first inside story on Instagram and will join us to tell us what she learned from Kris Jenner, Anna Wintour, influencer-fashionistas, famous dogs with millions of followers, and Instagram’s Founders. Tue, April 14th, 3-4pm EST. RSVP here.
⚪️ The Ethereal Virtual Summit 2020: Ethereal Virtual Summit 2020 will provide an open and more accessible experience across multiple days and time zones. Nearly all of their confirmed 80+ speakers have committed to join them for the Ethereal Virtual Summit. You can expect to hear from these industry leaders in familiar formats such as keynotes, fireside chats, and panels, but with even more engagement via virtual roundtable discussions and VR meetups. Save the Date May 7th-8th.

If you enjoyed this newsletter please forward it to someone you feel would benefit from reading it,
Jonathan ‘Yoni’ Frenkel
+1 (908) 616-9776 (Whatsapp)
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