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YKC: Big 5-0

Age is an issue of mind over matter. If you don't mind, it doesn't matter...🕖

Yoni's Kitchen Cabinet

March 5 · Issue #50 · View online
Sharing meaningful experiences, impactful ideas and career + event opportunities in the NY/TLV tech ecosystems

Age is an issue of mind over matter. If you don’t mind, it doesn’t matter…🕖

Curated by YKC
Curated by YKC
Welcome back {{first_name}}… The Big 5-0, 50 issues of YKC on Revue’s platform. A big thanks to all of you who have been a part of this journey. I am looking to optimize my content and grow my subscription base so please let me know if you could fill out this short survey so that I could best serve you.
While my six month experiment of posting short-form content everyday across social platforms didn’t accomplish the outcomes I wanted I do miss writing that often. I’m trying to focus that creative energy into one place so check out my latest article in Israeli business publication Calcalist: Silicon Valley or New York: for Many Israeli Startups This Is No Longer the Question.
If you’re planning on attending SXSW let me know; I’ll be in Austin from this Thursday and am looking forward to connecting.
Mini-challenge: Thank you to all those who responded to my last challenge. I didn’t realize how many people made their bed ;) If I could pick one daily habit that has helped me make sense of everything the world throws at me it’s journaling. My challenge for you is to write privately for 5 minutes a day (either upon waking or before bed), free hand or typed, what’s on your mind. I use 750 Words but a notepad or Word will do. Respond directly to this email letting me know if you did this challenge and how you feel.
Some inspiration
Some inspiration
“At age 20, we worry about what others think of us. At age 40, we don’t care what they think of us. At age 60, we discover they haven’t been thinking of us at all.”
-Ann Landers
What I'm reading
What I'm reading
Digital Minimalism: Choosing a Focused Life in a Noisy World: What a timely and important book. I’ve been a fan of the author’s work since I read Deep Work on the importance of focused cognitively intensive work. While reading this book it wasn’t a full Neo taking the Red Pill moment but it did give me real pause on how pervasive the social networks on our smartphones are, and how they have slowly taken so much of our attention and time (just notice fellow passengers’ behavior the next time you’re on the subway and you’ll understand what I mean).
I’d like to hope that the illusion of Silicon Valley technology companies as a bunch of nerds creating zany apps while bouncing around on bouncy balls has been wiped away. When you understand these platforms are trying to get as much of your attention as possible you realize that their goal is to take the most precious thing we have, our time. This book is important because it does not just give tangible ways such a 30-Day digital detox to take control of your time, it underpins the tactics with a clear philosophy.
We can’t all live in a log cabin on Walden Pond like Henry David Thoreau, but we can learn from Thoreau’s thoughtfulness on where to focus our attention. My favorite part of the book was the author’s use of Thoreau’s rebellion against the onset of the conspicuous consumption of his time. Just as Thoreau’s peers thoughtlessly toiled for a minimal increase in their standard of living, digital FOMO has overtaken so much of our waking hours. We’re in the attention economy, and to not end up attention-poor we need to be cognizant of what we focus on and not “lead lives of quiet desperation” by being glued to our smartphone 24/7. Only with some distance from those persistent distractions can we have the space to make lucid decisions.
Digital Minimalism Hacks (habits I’ve found useful):
⚪️ Put your phone in your bag: If your phone is not in front of you, trust me, you won’t feel as compelled to check it. Try putting your phone on the other side of the room or in your bag the next time you sit down to work.
⚪️ Be conscious of scrolling: I took Facebook off my phone a while ago but found myself scrolling thru Instagram. When I realized I was doing that (it was triggered by a few seconds of boredom) I stopped it. I now use those moments to collect myself and take a few deep breathes.
⚪️ No screens at a set evening time: To answer everyone who asks me how I read so much, it’s because I cut screen time (not including Friday and Saturday) after 7pm. It gives me time to reflect on the day, read, and ultimately helps me sleep better. You need to give yourself time to wind down before bed time and spend time with family, friends, etc. I’m not always perfect but consistent 80% of the time.
Digital Minimalism - NEW book by Cal Newport | Quick Insights
Life; squeeze that lemon
Life; squeeze that lemon
⚪️ Applications open for summer program: Israel-Asia: Innovative Leadership for the 21st Century: This high-level leadership program in Israel, followed by ongoing mentor ship, will take participants on a trans-formative journey exploring their role as emerging innovative leaders in their companies, communities and countries in a 21st century of growing uncertainty. The program will also explore the synergies between Israel and different countries in Asia, and what it takes for Asian millennials to connect, network and build a shared future with the ‘Start-Up Nation’. Apply here.
⚪️ Israel Innovation Authority’s Grants for Startups: They offer the know-how, experience, funding, policy support, governmental backing and proven success to facilitate true international collaboration. Check out which grants in Israel are available here. 
⚪️ NYC: April 2019 Pitch Ready Program for women entrepreneurs: Do you want to pitch like an experienced and confident entrepreneur? Do you need to secure funding, customers or inspire employees to join your startup? The team at ELEVACAO is delighted to announce that their highly rated Pitch Ready Program is now open in New York! A $390 fee will be charged upon acceptance of your application. Deadline March 8. Register here.
Solving real problems
Solving real problems
How Fortnite Captured Teens’ Hearts and Minds: I usually feature a startup in this section but the more I learn about Fortnite and e-sports in general the more fascinated I become. Fortnite has had over 200 million players on it’s platform, and as this Product Hunt analysis mentions has the metrics to rival a major social media platform.
I’ve not been a gamer myself since the original Sony PlayStation but I do understand the allure. The different now is that Gen Z uses e-sports and other social/gaming platforms to develop initial relationships. From online > IRL. I would challenge any organization (of any size really) to find ways to tap this exploding medium, not just because it’s expected to exceed 1 billion dollars in revenue in this year but because it’s looks like one of the clearest ways to engage Gen Z. Get Ready Player One, we’re all still talking about engaging millennials but the train may have left the digital station and it’s time to focus on this opportunity.
Parents hire Fortnite coaches to give their kids an edge
Upcoming events + opportunities
Upcoming events + opportunities
Featured Event: Smart Cities New York: The 3rd annual Smart Cities New York conference. North America’s leading global conference explores the $1.6 trillion global smart city marketplace. Join 2500+ innovators and decision-makers who are improving life in the cities of tomorrow including: city leaders, CEOs, and startups. Topics at Smart Cities include civic engagement, the future of mobility, economic growth, clean energy and transformative technologies at May 13-15 to Pier 36. Get your Early bird tickets and save 15% off until March 8th with code: YKC. Trying something new with a featured event section. A number of good people I know are involved with this event so you should consider checking out this important conference. Register here.
⚪️ Wine and Inspiration: Women in Tech: The IAC NY &NJ is happy to announce a partnership with the women’s only community of Israeli technology and innovation professionals - ICON. Please join them for the “Wine and Inspiration” discussion with Yasmin Lukatz, of ICON, Inbar Haham, of Capital A Partners and Noa Oron, of Bertelsmann SE & Co. *Please note only women in tech may register for this event. 220 5th Ave. 16th floor. March 5th, 7:30pm. Register here.
⚪️ Meet the VC New York: Join Early Growth Financial Services, Cooley LLP, TriNet, Square 1 Bank and Cushman & Wakefield at our February "Meet the VC” event as they sit down with Anna Whiteman to talk investment thesis, current investment client and more. Founders will have the opportunity to ask the VC questions as it pertains to their particular business. Representatives from each service provider will also be on hand to help address any startup infrastructure needs you may have. Wed, March 6, 8:30 AM, Cooley LLP, 1114 6th Avenue #46. Register here.
⚪️ Breakfast with an Investor: Jason Klein, Founder and CEO, On Grid Ventures: Jason E. Klein is an experienced media CEO, successful business builder and turnaround leader. He is currently founder and CEO of On Grid Ventures LLC, an investment and advisory firm for high growth ventures in media, marketing, commerce and information, with a focus on early stage ventures with leading-edge location technologies. Thu, March 7, 8:30 AM. KettleSpace @Baar Baar, 13 East 1st Street #100. Tickets here.
⚪️ A Night at the EntWinery: Celebrate JDC’s community-building initiatives in Argentina, the Balkans, and Georgia through an exploration of global Jewish people, wine, and traditions. Along your journey you will immerse yourself in wine from three global communities and delve into the important work happening in these regions. Thursday, March 7th | 7:00. The Leroy Room at Murray’s Cheese | 3 Leroy St. Tickets here.
⚪️ National Cereal Day - Popbar Giveaway: On National Cereal Day (3/7), Popbar is giving away Cereal + Milk pops at their West Village shop between 3 - 6pm until supplies last! To add to the fun, they will have 3 limited time only cereal toppings! West Village shop (Carmine St @ 6th Ave) between 3 - 6pm on 3/7. Info here.
⚪️ 4th Annual SXSW Pre-Game Happy Hour: Join them for their fourth annual gathering of early birds and kick-off SXSW the right way. Make great contacts and meet old and future friends across tech, startups, blockchain, media, marketing, brands, agencies, and more! Big thanks to for providing drink tickets! Thursday, March 07 5:30PM, Handlebar, Austin. RSVP here.
⚪️ SXSW Super Connectors Meet Up: Super Connectors are naturally drawn to SXSW from all over the world so let’s meet up to introduce ourselves to each other. Super connectors are people with more than just a strong social media followings and lots of friends. They’re people who are making high-level connections on a regular basis through methodical and well thought out — albeit “simple” — introductions. Friday March 8th, 5pm, Fairmont Hotel, 4th Floor. 101 Red River, Austin. Contact Marc Nathan for further information at Details here.
⚪️ #openShabbat @SXSW 2019: Join Tech Tribe for their annual #openShabbat celebration! Escape the chaos of SXSW and find a taste of home at the ultimate un-networking event. Meet new people and catch up with friends while enjoying kosher food, song and plenty of l'chaim! For more information and to RSVP at our Facebook Event. March 8 AT 7:30PM, Hilton Downtown Austin. Tickets here.
⚪️ Funded House at SXSW: Join them on March 8th-13th for real conversations about growth and getting to the next round. Industries of Interest: HR, Real Estate, Crypto & Blockchain, CPG, New Media, Industry 4.0. Funded House Features: daily Podcasts, filmed fireside chats, Superconnected evenings , All-day SX shuttles for their guests. Startups apply here.
⚪️ Startup of the Year at SXSW: Established/Startup of the Year are doing some good stuff at SXSW this year! They’d love to have you there, and you’re welcome to share with friends. They’ll have 25 vetted startups showcasing and pitching this year, with the top 5 participating in a more formal pitch event with some big name judges. They have 3 events on Sunday 3/10 at Maggie Mae’s on 6th St: Quick Pitch & BBQ lunch - Top 5 Finals & Happy Hour Startup Night Party.
⚪️ Sales Strategy & Hacks: A hands on masterclass for early stage startup founders and leaders on developing and executing a winning go to market sales model. This event presents a unique opportunity to learn from world class founders and sales leaders from Clarizen, Feedvisor, Incapusal, Lightico, LivePerson, Lusha, Nexar, Powtoon, and SimilarWeb on how they won their first 10 customers and scaled their sales organisations to get 100’s, 1000’s and millions of customers worldwide. Tuesday March 12th, lool ventures, Tushiya 2, Tel Aviv. Register here.
⚪️ Amazon AWS Analytics for Startups: From uncovering hidden opportunities to identifying trends and problems areas, Ilya Volodarsky, Co-founder @ Segment, will discuss the advantages and ROI of collecting user behavior data. Ilya will also share insights on what metrics matter - and what to do with them, and how to build your technology and growth stack. Drinks, food, and networking to follow. March 13 | 7pm AWS Loft, 350 West Broadway. Register here.
⚪️ Invitation : US-Israel Technology event: Join them at the 34th ‘US – ISRAEL Technology event’. Short pitches, demos and plenty of opportunities, this session should give you an insight into what’s hot in Israeli innovation. With over 500 Israeli Startups presenting at their global events, their conferences are one of main stages to interact with major decision makers around the world and penetrate those markets. Reed Smith, 599 Lexington Avenue, 22nd Floor, Thursday, 14 March 2019 from 10:30. Register here.
⚪️ Amazon AWS Content Marketing for Startups: Amanda Sibley, Dir of Marketing @ HubSpot for Startups, will discuss how content marketing can differentiate a startup’s brand, build authority, reputation, a voice of influence - and do wonders for your SEO. Amanda will also share how emerging technologies, such as AI, can help improve your startup’s content curation. Drinks, food, and networking to follow. March 14 | 7pm AWS Loft, 350 West Broadway. Register here.
⚪️ NYC Bootstrappers Breakfast Mastermind:  They’re excited to have new mentors ready to facilitate their conversations. Come join entrepreneurs who eat problems for breakfast. This group offers a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. Your facilitators are Lauren Kaplan, operations guru and business growth coach, and Bonnie Halper, tech commentator and industry expert, editor of StartupOneStop. Friday, March 15, 8:30 AM, KettleSpace @ Baar Baar 13 E 1st St #100. Register here.
⚪️ The Official NYC Purim Bash 2019: You are invited to celebrate Purim in true NYC style…over 900 people attended last years bash and this year will be even larger. Wed, Mar 20, 9:30 PM. TAJ 48 West 21st St. Discount code: YKF. Tickets here.
⚪️ Fundraising Lunch and Learn with Silicon Valley Bank: Join Silicon Valley Bank for an engaging lunch and learn session at the Voyager Clubhouse geared towards early-stage founders gearing to raising a Pre-Seed, Seed, or Series A round. Thursday, March 21, 12:00 PM, Voyager Clubhouse, 137 West 25th Street, 11th Floor. Register here.
⚪️ Everything you need to know about today’s internet culture with Taylor Lorenz: Taylor Lorenz, a journalist covering tech and culture at The Atlantic and one of the foremost experts on today’s internet and social media culture, will join us for an entertaining and thoughtful discussion on how we got here and where we’re headed. Company HQ, 335 Madison Avenue, 3rd Fl. March 21, 6:00pm. Tickets here.

If you enjoyed this newsletter please forward it to someone you feel would benefit from reading it,
Jonathan ‘Yoni’ Frenkel
+1 (908) 616-9776 (Whatsapp)
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