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YKC: Amor Fati

"Amor Fati" = Love of fate ❤

Yoni's Kitchen Cabinet

February 19 · Issue #49 · View online
Sharing meaningful experiences, impactful ideas and career + event opportunities in the NY/TLV tech ecosystems

“Amor Fati” = Love of fate

Curated by YKC
Curated by YKC
Welcome back {{first_name}}. Happy President’s Day to all those who celebrated the long weekend. If you’re planning on attending SXSW early next month in Austin let me know. I’ll be in Austin from March 7th and am looking forward to connecting if you’re attending. If you have an event you’re hosting and would like me to include in the Discovery section let me know. Below are some resources I’ve found helpful:
⚪️ Texas-Squared Startup Newsletter: My friend and local hometown hero Marc Nathan’s excellent and through weekly newsletter of all things Texas tech is a good primer for SXSW. Subscribe here.
⚪️ VIP Insiders Event Guide 2019: This Google Doc created by Marc gives you an overview of special events and VIP activities during SXSW Interactive 2019. Click here.
⚪️ RSVPster: I love this idea. This service RSVPs you to all the unofficial SXSW events with open registration. I’m not sure how well it works, but it’s worth a try. I can see how a service like this would be valuable at CES and other major conferences/festivals with a number of competing side events. Discount code is: FESTSAVIORS. Check it out here.
Mini-challenge: Make your bed. I know, I know, it sounds like the most basic self-help dribble, but the idea comes from the military (you better believe I made my bed when I was a pee-on in IDF basic training). Small actions early in the day create momentum/or think about it this way… How you do one thing is how to do everything. Respond directly to this email letting me know if you did this challenge.
Some inspiration
Some inspiration
“I have often wondered how it is that every man loves himself more than all the rest of men, but yet sets less value on his own opinion of himself than on the opinion of others.”
-Marcus Aurelius
What I'm reading
What I'm reading
Newsletter I’ve only written in passing about the work I’ve been doing building a digital marketing agency over the past year. I’m a big believer if you’re not comfortable saying (or writing something) then that is exactly the time you need to express it. I’ll cover my journey in a future post, I believe there is a lot of value in sharing the struggles (and sometimes triumphs) of building something from scratch. Many of the ideas and techniques covered in the comprehensive Newsletter Guide, basically the Aleph, Bet of Newsletters have been useful in understanding newsletter best practices.
Harvard’s Kennedy School put this newsletter guide out, and why it might seem strange an academic program focused on international relations and diplomacy is pushing growth hacking strategies it all makes sense in the context of journalism. The fact is that email newsletters are still the most effective way to get your ideas/content into people’s minds, and that includes newsrooms and digital media outlets. I love LinkedIn’s content and Instagram Stories but email is still the most effective way to reach people. If you’re going to have one marketing arrow in your quiver is should be a newsletter.
It might seem a bit theoretical but we’ve all become our own newsroom (and have been for some time because of the Facebook feed); that means we desire digital ways to present our truth to the world (in a way that rises above the noise and is actually heard). In fact as I’m still bullish on email and other direct messages (Zuckerberg Plans to Integrate WhatsApp, Instagram, Facebook Messenger) not just continuing to be the most effective direct marketing tool (despite the bots “revolution” not really living up to the hype) but believe we’ll see more organizations market directly through DM. This has the potential to get really annoying and spammy so brands are going to have to think deeply about how to provide valuable content with every message and interaction. And you didn’t even need to go to Harvard to learn that ;) 5 Email Newsletters That Will Teach You More Than a Harvard MBA.
Suggested Newsletters:
⚪️ First Round Review: The most thoughtful content a VC produces in what is an excellent marketing strategy. There is so much bad advice out there in startup land so I’m happy to see someone addressing this in a meaningful way. This fund is definitely a thought leader in the evolving role that investors are playing, particularly in building a community around engaging content.
⚪️ Morning Brew: Love these young buck’s chutzpah, simple newsletter design, and creative growth strategy. A Wall Street Journal for millennials. Another example of why newsletters are so relevant. They just hit a million subscribers and are throwing a party (info in the Discovery section); I’m always interested in seeing digital conversions to IRL.
⚪️ Product Hunt: I would not be able to stay on top of all the tech trends if not for this daily newsletter. If you want to understand millennial trends, and now increasingly how the Fortnite Generation aka Gen Z/centennials are thinking (and what they’re consuming) check this newsletter out.
Product Hunt: The Art Of Curation
Life; squeeze that lemon
Life; squeeze that lemon
⚪️ All In Fellowship​ Program: Alley and Verizon have teamed-up to launch a global fellowship program based out of Palo Alto, CA. The All In Fellowship will cultivate opportunities and provide resources to founders who have struggled to find a seat at the table (due to their gender, socio-economic background, ethnicity, sexual orientation, etc.) The fellowship will include enrichment programming and access to a mentor network curated to provide growth opportunities and address specific challenges that the participants face. Apply here.
⚪️ ERA Summer 2019 Program: They are now accepting applications for their Summer 2019 program. The companies selected to participate in the four-month program will receive a $100,000 investment and the potential for follow-on funding from ERA’s Fund. Click here for more program details.
⚪️ Invitation to Apply to InNEVator IoT Bootcamp: The InNEVator is an 8-week Bootcamp designed for IoT, connected device, and hardware entrepreneurs. Companies admitted will receive guidance from industry veterans and partners, plus the necessary tools and capital to develop and engineer their businesses and products. Apply here.
⚪️ Twitch AWS Extension Challenge: Build a Twitch Extension for viewers, broadcasters, or both that integrates or is built with at least one AWS service. They are awarding over $25,000 in prize money, with the winner getting $15,000 and a chance to meet with Twitch leadership to discuss their Extension. Deadline February 26. For more info click here.
⚪️ Urban-X: They’re looking for the next amazing group of entrepreneurs reimagining city life. Startups in their portfolio tackle some of the toughest challenges that cities face today, creating disruptive and scalable solutions across sectors like real-estate, construction, infrastructure, mobility, food, water, energy and more. Know someone who should apply? Now is the time to help spread the word or nominate a startup today. Applications close April 1. Cohort 06 begins on June 3. Apply here.
⚪️ Xessentials Incubator for Women Entrepreneurs: Calling all early stage women founders in NYC, Xessentials, an incubator for pre-seed women entrepreneurs has a few spots left for their next cohort, which begins March 11. Deadline February 25. If you have a company in retail, CPG, or fashion, please reach out to Nora Peterson directly to apply. 
Solving real problems
Solving real problems
Journey Meditation: Journey Meditation has launched the world’s first live group meditation app - think Peloton for meditation. It’s currently in private beta, but they’ve shared a few free memberships to the YKC community. You can access the app here using the code: YKC
You will some experience bugs and technical difficulties as they grow and learn, so they ask for your patience and please share any and all feedback with
You all know how much of a mindfulness evangelist I am, so I’m excited to feature my friend Stephen’s mediation app here. If only more people mediated the world would be a more sane place, so make sure to sign up today!
Upcoming events + opportunities
Upcoming events + opportunities
⚪️ NYC Travel Founders Breakfast: Expand your network and share insights with other serious early-stage travel founders over coffee at the Voyager Clubhouse. They will talk about everything from concept to seed stage and jumpstart partnerships with like-minded, travel startup trailblazers. Tuesday, February 19, 8:30 AM. Voyager Clubhouse, 137 West 25th Street, 11th Floor. Tickets here.
⚪️ Mix and Mingle with ORT Next Gen NYC: ORT Next Gen NYC is a group of young professionals dedicated to promoting ORT schools and programs, which provide more than 300,000 underprivileged students around the world with the opportunity to succeed. Join them on February 19 to learn more about ORT, meet their board members, and see if ORT Next Gen is right for you! Tuesday, February 19, 6:30PM. Local & Vine, 282 Hudson St. Tickets here.
⚪️ SOSA Cybersecurity Startup Demo Day: Dreamit SecureTech & SOSA are teaming up to host a night of networking, learning, & startup demos with founders & venture investors from the New York cybersecurity community. Wednesday, February 20, at 06:00 PM. SOSA NYC, 149 5th Ave, 9th Fl. RSVP here.
⚪️ NYC Marketing Mixer: Meet & network with startups & marketing colleagues, entrepreneurs, & decision-makers from a cross-section of industries, companies, & levels. Marketers from the following companies have attended in the past: Pepsi, L'Oreal, Pernod Ricard, Procter & Gamble, Colgate Palmolive, Rosetta, Young & Rubicam, Ogilvy, Havas, Thomson Reuters, Bloomingdale’s, MTV, & American Express. Wednesday, February 20, 06:30 PM. Galvanize, 303 Spring St. Tickets here.
⚪️ Amazon AWS Innovation Drivers for PropTech Startups: PropTech, the convergence of property and technology, is changing the face of the real estate industry and enhancing the property ecosystem with efficient alternatives to traditional practices thanks to technological innovation, Join the discussion on how the application of AI, automation, big data, and other emerging technologies can offer boundless opportunities and benefits for entrepreneurs looking to tap into the market. Drinks, food, and networking to follow. AWS Loft, 350 West Broadway, New York, February 20 7:00PM. Register here.
⚪️ SocialTV Meetup w/Bloomberg: Stop by Sawhorse Media’s HQ for the sixty eigth installment of the revived SocialTV NYC meetup. February’s special guest will be Chaim Haas, head of innovation communications at Bloomberg. Thursday, February 21 at 08:00 AM, Sawhorse Media HQ, 588 Broadway, Ste 503. Register here.
⚪️ Investor Breakfast with Mike MacCombie, ff Venture Capital: Mike MacCombie serves as Director of Platform at ff Venture Capital, a seed-stage firm based in New York City, where he works to accelerate the growth of the firms 75+ portfolio companies through support in sales, hiring, and fundraising. Thu, February 21, 8:30 AM – KettleSpace @BaarBaar13 East 1st St. Tickets here.
⚪️ Holloway panel for first-time founders raising a round in 2019: Their first product, a guide on equity compensation, came out in August, and they’re introducing their second guide–on raising venture capital–to the NYC startup community at an event in partnership with SVB. There will be about 80 highly curated first-time founders and an hour of networking, followed by a panel moderated by the cofounder, Andy Sparks, who will be joined by a number of VCs. February 21, 5:30 pm. (Password: holloway) Register here.
⚪️ Fireside Chat w/SoftBank Vision Fund: Join Female Founders Fund in conversation with Lydia Jett, senior member of the global growth equity investment team at the SoftBank Vision Fund. She will share more about the SoftBank Vision Fund’s investment strategy of investing in businesses & foundational platforms that SoftBank believes to revolutionize & innovate the world tomorrow. Thursday, February 21 at 6:00pm. Luminary – 1204 Broadway. RSVP here.
⚪️ Marketing & VC Forum: YJP will be hosting their upcoming Media, Marketing and Venture Capital Forum. On top of a delicious, buffet dinner, a premium open bar, and intimate breakout sessions, they have an exceptional lineup of VIP Speakers. Don’t wait, register today! As an added bonus, enjoy $50 off your ticket price for this event! February 26th, 6pm. Promo code: FIFTYOFF. Please RSVP here.
⚪️ IAC Dor Chadash: Capturing the Moment: IAC Dor Chadash invites you to join them for an exclusive event with the photographer Shahar Azran, an internationally acclaimed photographer comprising multiple diverse areas including political events, portraiture, professional sport, advertising, corporate annual reports, public relations, brochures and social media. Tuesday, February 26, 6:00 PM. WeWork 154 Grand Street. Tickets here.
⚪️ RISE UP: A Challah Bake and Conversation about Women in Tech: Take part in the ancient practice of baking challah. Then join in a conversation about women in tech and Judaism. Featured speakers: Doree Shafrir, author of the novel Start Up, Meghan Lapides, SVP of HR at Foursquare, Tamar Shapiro, Head of Analytics at Instagram and more! Feb 28th, 6:30pm. Foursquare 50 West 23rd St. 7th Floor. Discount code: Tr!be Tickets here.
⚪️ Morning Brew’s One Million Bash: Morning Brew is throwing the one-million-subscribers bash to end all one-million-subscribers bashes. They’ve only got a handful of tickets left. Doors open at 9PM. Thursday, February 28. Magic Hour Rooftop Bar & Lounge at Moxy Times Square. 485 7th Ave, 18th Floor. Tickets here.
⚪️ Super Connectors Meet Up: Super Connectors are naturally drawn to SXSW from all over the world so let’s meet up to introduce ourselves to each other. Super connectors are people with more than just a strong social media followings and lots of friends. They’re people who are making high-level connections on a regular basis through methodical and well thought out — albeit “simple” — introductions. Friday March 8th, 5pm, Fairmont Hotel, 4th Floor. 101 Red River, Austin. Contact Marc Nathan for further information at Details here.
⚪️Funded House at SXSW: Join them on March 8th-13th for real conversations about growth and getting to the next round. Industries of Interest: HR, Real Estate, Crypto & Blockchain, CPG, New Media, Industry 4.0. Funded House Features: daily Podcasts, filmed fireside chats, Superconnected evenings , All-day SX shuttles for their guests. Startups apply here.
If you enjoyed this newsletter please forward it to someone you feel would benefit from reading it,
Jonathan ‘Yoni’ Frenkel
+1 (908) 616-9776 (Whatsapp)
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