View profile

Y K C : The Force 2018


Yoni's Kitchen Cabinet

December 23 · Issue #19 · View online
Sharing meaningful experiences, impactful ideas and career + event opportunities in the NY/TLV tech ecosystems


YKC 2017. Happy Holidays and wishing you a huge 2018. We’re all going to face challenges next year so “honor the struggle” and the lessons learned from overcoming the challenges we’ll inevitability face. 
24 issues this year; while it’s a cliche I’ve taken stock of this year when it comes to improving on this newsletter. Look out next year for:
⚪️A Medium channel inspired by this newsletter; Medium’s long-form content is the perfect format to grow this community (taking submissions now for articles to curate)
⚪️A YKC themed event… most likely some time in Q1
⚪️A significant evolution of format and content 
“Always pass on what you have learned.”
YKC Book of the Year: Homo Deus: A History of Tomorrow by Yuval Noah Harari: No surprise here since I’ve been raving about this author since Sapiens. But I will note that Ray Dalio’s Principles: Life and Work was close (what is it about books with black covers…).
While I’ve become interested in looking to principles for decision making my concern is that readers of Principles could be dogmatic in their embrace of the principles laid out in this book. Going deeper (but slightly different) Elon Musk’s mental models are an example of (first) principles based thinking. Without going further down the philosophy rabbit hole regarding principles based thinking Aristotle is a good starting point if you’d like to learn more. (Self-Made Billionaire: There Are Three Levels Of Reality, And Most People Are Stuck In Level One, But They Have No Idea is a good overview of Ray Dalio’s thinking.)
Homo Deus encapsulates many of the ideas covered in this newsletter; technology, the future, the state of the human condition (mindfulness, the author meditates two hours day, his crystal clear thinking is a reflection of this). Yuval Noah Harari paints a picture of the future which seems like it’s leading to the Hunger Games, but there is no denying he explores themes occurring now in society. Technology has enabled a leveling of the playing field, as but as we clearly see with the immense power Silicon Valley has acquired in such a short time, power is rapidly moving to the hands of a few supercharged elite. It’s as if the world is being remade like the tech industry; very few winners at the top of the pyramid.  With that power and nearly unlimited resources, comes the desire to touch God’s hand and acquire divinityGodlike ‘Homo Deus’ Could Replace Humans as Tech Evolves.
Key Takeaways:
⚪️Technology causes massive inequality: As opposed to the use of new technology in the 1800’s and the rapid industrialization of the Industrial Revolution, this time we are going be the technology used. While the Internet has shed light where none existed previously, it has also greatly widened the gap between the haves and the have-nots.
⚪️The future is here sooner than you think: The rate of acceleration (particularly AI) is going to be entering the hockey stick curve phase before we’re ready. The world’s current political situation is an indicator of this.  
⚪️We are limited in envisioning how the future will look: Homo Sapiens are notoriously bad at predicting the future (aside from maybe flying cars). There is so much we don’t know even about own minds and conscious, yet we continue to prophesize what the future will look like.  
YKC Book of the Year
YKC Book of the Year
YKC Featured Candidate: Eyal Megged is a New York-based digital media executive with more than 15 years of experience in product management, business development, and capital raising. Most recently, Eyal was the Vice President of Corporate and Business Development at ironSource. Prior to ironSource, Eyal led the product team at TriPlay, was the Director of Business Development at DoubleVerify, and ran an independent consulting practice which assisted various digital media startups raise more than $40 Million of early-stage capital, sign more than $25 million in business partnerships and launch and scale various products. Eyal is pursuing opportunities in the VC/digital media space in New York and can be reached at
⚪️Sorry, Ari: My brother Ari Frenkel is meeting with several major management companies and production companies in order to develop his popular web series “Sorry, Ari” into a television show. He is looking to leverage these meetings into more meetings and find the right team to get his show made. If you know of anyone who may be interested in speaking with him about this, please contact him at
⚪️Thrive Global, Arianna Huffington’s corporate and consumer health and well-being company, just announced the closing of its Series B round and is hiring across all departments. Check out its job board here, and if you’re interested in any content-specific roles, respond to this newsletter, and I’ll pass along your information to the Chief Content Officer. 
First Round State of Startups 2017: First Round Capital’s wrap up of the mood in startup land is comprehensive. Love what this VC is doing by first creating very solid content, First Round Review and now with their First Search platform; curating advice and knowledge for startups. 
Let’s put aside the blurring of traditional lines; a VC is creating a content site as well as a product. The reason I put this under Process is that they’ve taken a step to clear up a lot of the bad advice and truisms which have become so widespread in the tech community. 
AirFleet: Marketer’s Dedicated Tech Partner
Gone are the days when digital marketers need to ask favors and wait weeks for R&D to add a new tracking pixel or a landing page. AirFleet is a flexible, on-demand coding service for marketing departments.
Powered by a curated network of coders and US-based project managers, AirFleet provides marketers with complete independence to quickly execute digital initiatives. AirFleet is used by marketing teams at leading tech companies such as AppsFlyer, Optimove, and MyHeritage to deliver digital initiatives such as landing pages, marketing websites, integrations between different marketing systems (Salesforce, HubSpot, Marketo) and more. If you’re a marketer in need of technical help, reach out to their CEO Dror Cohen at
⚪️Rare Digital Art Festival: This movement takes Internet assets that have previously been infinitely copyable (songs, memes, etc) and turns them into provably rare, tradable blockchain assets. From “Rare Pepe Wallet” to the recent explosion of Crypto Kitties into the mainstream consciousness, it is clear that rare digital art is more than just a fringe movement experiment. It’s time for creators and supporters of rare digital art to get together in New York to meet and exchange ideas about the future of the medium. Rise New York – 43 West 23rd Street. January 13th at 10:00am. RSVP here.
⚪️Meditation and Mimosas: The Young Professionals’ Board of NAMI NYC is pleased to invite you to our 2018 Kickoff Event: Meditation and Mimosas! Get a fresh start to the New Year and practice mindfulness with them at the new Inscape meditation studio in Flatiron on Saturday, January 27 at 10:15am. Continue the day with brunch at the nearby Ace Hotel, sponsored by Oberland. Please RSVP here by January 10. Space is limited and first come first serve. Suggested donation is $20. 
Wishing you all an amazing 2018!
✴️If you enjoyed this newsletter please forward it to someone you feel would benefit from reading it,
Jonathan ‘Yoni’ Frenkel
+1 (908) 616-9776 (Whatsapp)
See you in 2018!!!
See you in 2018!!!
Did you enjoy this issue?
If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
United States