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Y K C : March on

audentes Fortuna iuvat

Yoni's Kitchen Cabinet

March 6 · Issue #24 · View online
Sharing meaningful experiences, impactful ideas and career + event opportunities in the NY/TLV tech ecosystems

audentes Fortuna iuvat

YKC. Spring is almost here. I’ll be in Austin for SXSW this week with Daren McKelvey and R1 Labs. If you’re in Austin respond to this email directly and I’ll add you to one of the Telegram groups we’re curating (for all the fun events happening at SXSW).
It is interesting to see how many events (and ideas) below focus on how humanity is interacting with tech. In particular where art and (blockchain) technology interface. Art is the pinnacle of human expression and experince (which is why artists are so important to society, especially today). I don’t believe Silicon Valley is becoming more human, it’s that the barrier to enter the tech space has lowered enough for normals (with very real emotions) to play in the field. 
Be on the lookout for an invite to a YKC happy hour I’m putting together at the end of this month… 
“You are remembered for the rules you break.”
-General Douglas MacArthur
12 Rules for Life: An Antidote to Chaos by Jordan Peterson: It’s been some time since I read a book and felt I had only grasped 10% of it. Maybe it’s Professor Peterson’s writing style, interweaving evolutionary theory, classic psychology, religion, pop culture, and his personal antidotes when covering the 12 Rules for living a worthwhile (and not necessarily easy) life. What the Stoics referred to as living “the Good Life”. Maybe I’ve read too many business books as of late, and have not challenged myself to read books by what one could consider a modern-day philosopher. Also, I have to note that I haven’t encountered a professor so openly influenced by the stories of both the Torah and the New Testament (and who brings modern-day relevance to those ancient ideas). Just his sweeping use of terms such as “evil” would be considered heresy in academia and our post-modern world.
In playing the part of the historian, Peterson is deeply disturbed by the horrors of the Holocust, particularly in trying to understand how the Nazis could consciously inflict such untold suffering. As a clinical psychologist, Viktor Frankl’s experiences in the concentration camps (Man’s Search for Meaning) and Aleksandr Solzhenitsyn’s exposing of the Soviet gulag (The Gulag Archipelago) deeply impact Peterson’s work on the human condition. What seems that Peterson analyses most is the massive human suffering caused last century in the name of Communism (partially Stalinism). (And reserves a special place in Hell for the intellectuals who justified the human rights abuses - The Big Lie). I can only imagine the existential crisis the field of psychology might have faced after the horrors of the 20th century. If Freud, Jung, and co. developed the idea of reaching the apex of human potential in the early 20th century how could humanity have turned so monstrous? How can man be capable of such unspeakable evil? 
Peterson is more liberal than conservative (he is Canadian after all) but has become a target for many pundits on the Left (and mistakenly I believe championed by the Right). The exchange below with British reporter Cathy Newman around Peterson’s refusal to change his language in referring to transgendered people gives a good idea of how he thinks. Whether you agree with him or not, he lays out in a principled fashion 12 simple (and actionable) Rules for living in times George Francis Train (in channeling Plato) stated famously with Strange times are these, in which we live, forsooth; When young and old are taught in Falsehood’s school: And the man who dares to tell the truth, Is called at once a lunatic and fool.” For an easy and accessible way to understand Peterson’s work, you can check out his podcast interview with James Altucher
Select Rules/Takeaways:
⚪️Compare yourself to who you were yesterday, no to who someone else is today: Easier said than done, especially in a place like New York and the artificial world of your local Facebook feed. Perception is everything, what we focus on increases in importance, and our vision is pretty limited as well. What do we really see? As someone who is clearly not post-modern (and influenced more by West religions then Eastern ideologies) it is interesting to see Peterson refer to the Hindu idea of maya (illusion, as in the world is just an illusion) at one point in his work. 
⚪️Tell the truth-or at least, don’t lie: One of the Ten Commandments. Peterson doesn’t go to the extreme Ray Dalio does with radical honesty, but the truth is always shining thru. Isn’t it better to just take the bull by the horns and tell the truth? This is probably one of the hardest things to do, as there is so much societal pressure not to offend people (sometimes justifiability). I really can’t see anything harder than going against social norms, but at times it needs to be done. 
⚪️Assume that the person you are listening to might know something you don’t: Try speaking only 20% during your next conversation, how hard is that? (I can’t.) This is actually becoming one of my pet peeves, the certainty some people I encounter these days have (I’m guilty of this as well and feel this is a major blind spot for me). I feel like the more I learn (and experience) the less I really know…
YKC Featured Entrepreneur: Ian White previously grew & sold Urban Mapping, which pioneered data products (neighborhood boundaries, mass transit data) for use in web mapping services. He returned to NY from SF and is currently building a new startup at the intersection of self-driving vehicles and insurance. He is interested in freelance data scientists and actuaries (!) with a P&C background. You can follow his analysis of data-derived products and offbeat travel at post-employment. You can reach Ian at: 
⚪️Head of Campus, Google For Entrepreneurs (Tel Aviv): Google for Entrepreneurs (GFE) provides financial support and the best of Google’s resources to dozens of co-working spaces and community programs across 125 countries. They also create Campuses: physical hubs where entrepreneurs can learn, connect, and build companies that will change the world. They champion all entrepreneurship efforts including partnerships and programs. As Head of Campus, you will be responsible for driving the launch of their expanded Campus Tel Aviv in order to deliver even greater impact for the startup ecosystem. You will lead Google’s startup support efforts, strategically engaging, developing and managing their relationships with the wider community. This is a unique and exciting role in a dynamic setting with the opportunity for big impact. Learn more here!
⚪️Head of Marketing at Keywee NY: At Keywee, they make stories relevant and powerful for hundreds of the world’s best storytellers — iconic brands and digital natives like The NY Times, Forbes, New York Magazine, Conde Nast, and The New Yorker. Keywee’s platform unlocks audience insights using AI and data science and infuses them into every step of the storytelling process: from topic selection to story creation, to distribution and optimization.
Keywee is backed by leading investors such as Google’s Eric Schmidt and The NY Times and has been a fast-growing, profitable startup since its inception. They’ve been fortunate to attract an amazing roster of clients with a small team and minimal resources. Now, they’re looking for an experienced B2B marketing leader to take their marketing activities to the next level and help them continue to realize their growth and expansion plans globally and across new product lines. For further info contact Neri at:
⚪️Platterz: They’re all about working on small, cohesive teams to solve problems and create a big impact for their customers The corporate catering industry is a big one and Platterz has built a strong online offering in an underserved market. The company is hiring in NY and Canada, applications can be submitted here.
⚪️SigmaLabs Alumni are hiring (Israel): MyQuest is looking for a talented developer to join their R&D team. This is a unique opportunity to join a dynamic team of professionals and take part in building their next generation of online education platform, from the front end all the way to the server and the database. More info here.
PureSec is looking for a VP Product. If you are brilliant, fun to work with and looking for an exciting position in a rising startup leading the serverless security space, please apply here.
WeSki is looking for a Senior FullStack developer, QA automation, and an Experienced Product Manager. Located in Tel-Aviv, WeSki is a successful growing startup with the coolest atmosphere which provides a way to build a personalized ski package. More info here.
⚪️Senior 3D Engineer: About: Working closely with skilled content folks to develop nuanced algorithms for the visualization of 3D urban sceneries and vivid landscapes. Getting your hands dirty with vast geospatial datasets to create and produce real-time results for a web-based application. Partnering and collaborating with talented designers and engineers while working with Git, Docker, Kubernetes, CI, etc.
Who you should be: Experienced server- and client-side JavaScript, SQL, three.js, CSG, and other geometric libraries.Expert at evaluating and manipulating 2D & 3D data in the form of meshes and discrete geometric features. Someone who has created and consumed RESTful APIs and has a great understanding of their practical purpose. Please send resumes and inquiries to
Boomerang: Game-changing for my productivity. There are four features I love about this Chrome add-on. Inbox Pause, which I wrote about in my last NL, the feature to schedule emails to be sent later, and the ability to ‘Boomerang’ emails (have them sent back later to the top of your inbox). The last feature is a secret weapon, so ask me personally and I’ll let you in on the secret. 
Cool Cousin: City Guides Curated by Locals. Cool Cousin is a decentralized travel agency, connecting travelers and like-minded locals for personalized on-demand guidance. Instead of spending hours online researching your next destination, only to come up with a list of mediocre travel recommendations, you can connect and engage with like-minded locals to get personalized guidance. 
A lucid and much-needed analysis by Asaf Meir on how his decision to work with Cool Cousin (and spot the signal thru the currently deafening noise in the crypto space) by taking part in their ICO with the Cuz Token.
⚪️Future Of Art & Technology: Due to the disruptive impact of technology, within the next 10 years, the art world will find itself in a very different place. For example, blockchain technology & artificial intelligence (AI) are frequently discussed, but few are certain how they will impact & change the art market. Tuesday, March 06, 2018 at 06:30 PM. eBay HQ. 625 6th Ave. Tickets here.
⚪️Making a Match: Synergistic US-Israel Business Opportunities: The program will be a conversation with David Cohen and Andrew Rymer, from CenterView Partners. The topic of the conversation is, Making a Match: Synergistic US-Israel Business Opportunities. Tuesday, March 6, 2018. Perkins Coie, 30 Rockefeller Plaza. 6pm. For more information contact Grant at
⚪️AI, Blockchain & The New Matriarchy: Right now, one could argue that one of the fastest-growing & most potent forces in the world is technology. The only other force as ubiquitous as tech is the rise of the feminine consciousness-the emergence of women onto the public stage & into leadership roles across all industries. Thursday, March 08, 2018 at 7:00 PM. The Assemblage NoMad, 114 E 25th St. Register here. 
⚪️Democratize AI-Future Of Work: How are artificial intelligence & automation transforming the way humans work? What are the impacts on society & relationships in the workplace? Thursday, March 08, 2018 at 6:00 PM. Work-Bench, 110 5th Ave, 5th Fl. Register here.
⚪️Panel on Business and Hi-tech: IAC is honored to invite you to a private reception and inspiring panel with three authorities on business and hi-tech; Tal Barnoach, Yael Vizel and Guy Franklin discussing Israeli Hi-Tech at a glance: early stage to scaling growth. Monday, March 12, 2018 from 6:30 PM. Zysman, Aharoni, Gayer, & Co. 1633 Broadway. 32nd Floor. Tickets here.
⚪️Human-Centered Technology-The Human/Tech Paradox: Is technology taking away key elements of our humanity? Are we losing our empathic touch to the efficiency & reliability of algorithms? Many people struggle with these questions while, on the very contrary, technology has the potential to make as more humane than ever. Wednesday, March 14, 2018 at 7:00PM. SAP Next Gen Leonardo Center, 10 Hudson Yards. Register here.
⚪️Blockchain, Cryptocurrency Revolution & Art: Welcome, state of the blockchain! Blockchain, Decentralized Art & content monetization, Art Public Offerings (APO). Digital Artists & how blockchain is changing the art world? Thursday, March 15, 2018 at 6:00 PM. BuroHQ, 49 Howard St. Register here
⚪️US-Israel Technology event: March 15, 2018, New York. The event is being sponsored by ReedSmith and it will host great ventures that will present innovative technologies and solutions, looking for US channels, investors, strategic partners. With over 500 Israeli Startups presenting in our global events, MIW is the central hub in Israel for the Startup community. Register here.
⚪️Breakfast with an Investor: Ally Tam, Principal, 14W Thursday, March 22, 8.30–10 am at Kettlespace. Continental Breakfast included. Hosted by Bonnie Halper, Editor, StartupOneStop Newsletter. Tickets here.

If you enjoyed this newsletter please forward it to someone you feel would benefit from reading it,
Jonathan ‘Yoni’ Frenkel
+1 (908) 616-9776 (Whatsapp)
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