📗 Finished: Tiny MBA
by Alex Hillman. A thought provoking 30-minute read formatted like a tweet storm, but in easier-to-read book form with much more spacing and footnotes.
I’m generally skeptical of business books because they tend to be motivation porn, biographies (which can be good), or self-help. This book is none of the above. Easy recommendation from me.
Here are a couple of my highlights from the book:
Audience building should really just be called “earning trust at scale.” Cuz that’s what it is.
If done well, teaching and marketing can be nearly indistinguishable from each other.
Brand can be a valuable business, but creating a brand is not a first step for starting a business. It’s not even one of the first 200 steps.
A lot of that interview is in this book. I’m making a lot of connections between what Seth Godin said in Linchpin and what Naval says. I love both of their work, so it’s cool to make those connections.