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Finished: Tiny MBA by Alex Hillman. A thought provoking 30-minute read formatted like a tweet storm, but in easier-to-read book form with much more spacing and footnotes.
Iām generally skeptical of business books because they tend to be motivation porn, biographies (which can be good), or self-help. This book is none of the above. Easy recommendation from me.
Here are a couple of my highlights from the book:
Audience building should reallyĀ just be called āearning trust atĀ scale.āĀ Cuz thatās what it is.Ā
If done well, teaching andĀ marketing can be nearlyĀ indistinguishable from eachĀ other.
Brand can be a valuable business, but creating a brand is not a first step for starting a business. Itās not even one of the first 200 steps.
A lot of that interview is in this book. Iām making a lot of connections between what Seth Godin said in Linchpin and what Naval says. I love both of their work, so itās cool to make those connections.