I define Brand as anything a company says about itself, what others say about it, how it actually functions across the business to deliver products and services, and the intersection between any or all of these factors.
When it comes down to it, your Brand can be looked at from three different perspectives. How closely those three perspectives align with one another is what defines your Brand.
Your Brand, is your platform, and you can choose to see that platform as an opportunity to make a contribution toward a safer, kinder, and more equitable world, or you can ignore this call to adventure and just try to sell some more whatevers.
Your Brand should be clear and honest because it is not just a costume that you put on, unless you plan to keep it on. Brand is an exploration of who you already are.
Becoming Superhuman is the name of my newsletter. You can subscribe for free and get access to posts every Monday and Wednesday, as well as new episodes of Shareable and Rogue. Topics will range from Brand to Leadership, Marketing and Sales, and a host of other topics about becoming the best versions of ourselves.
Thematic Newsletter - Over the years, I’ve developed a bit of an obsession with productivity or, as I prefer to talk about it, efficiency. As someone with ADHD,
