As we continue to have talks about journalists, brands and the creator economy, I took the above poll on Twitter. Nearly 100 people participated, with 67% saying they identify as “creatives.”
I think
the Poynter article I feature in the “recent reads” section below really sums up why we’re having this conversation at all. As our work continues to be mined more consistently for film & TV projects, and other content, I do think it’s worthwhile to think about the way we’re framing our jobs both internally and externally.
Note: As one of my editors points out, “creative” is an adjective and we’re all annoying for referring to humans in this way. He’s not wrong and that’s likely another reason why people bristle at this framing.