So why should I highlight a viral video that shows two Muppets fighting about a rock? Well, this viral video shows how effective the use of nostalgia and humor in Social Media posts can be. Many of us grew up with Sesame Street, and seeing a video that shows Elmo becoming angry about a rock is just too funny.
Can I also remind you how unpredictable virality is? Who would’ve thought that a Sesame Street video would go viral in 2022? And remember: Sesame Street didn’t post this video, a random Twitter user did.
Elmo’s decision to release a personal statement on Twitter was a smart one: It only resulted in more virality, likes, Retweets and discussions. Free publicity for Elmo and Sesame Street! Even news media were reporting on 2022’s first Muppet drama.