Pabst Blue Ribbon (PBR), a U.S. Beer brand, thought it would be a great idea to talk about eating ass. So they published a Tweet, which quickly racked up 5000+ Retweets, lots of likes and many responses.
Obviously, a few hours later, PBR deleted the Tweet and apologized for their badass language.
Just…Why? Was this Tweet part of an actual campaign? I don’t know what to say. Luckily, Jack Appleby does, and he wrote an excellent thread in which he examined the Tweet.
Click on the Tweet to get redirected to the thread.