#8 | Are you starting 2022 with a clean, dirty or doubtful slate?

Hey everyone,

Happy New Year! I hope you all had an amazing break.

Have you set any New Year’s Resolutions this year? Or are you just going with the flow, just like me?

Whatever you’re doing, may you achieve great things in 2022!

Let’s talk about 2022!

January 1st — The start of a year of new beginnings. You’ve closed off 2021. NOW it’s the time to shine. Right? 

The issue I have with setting New Year’s Resolutions, is that many people believe they should start changing right away starting from January 1st. The reality is: you don’t need to. There are 365 days a year when you can set goals and start new habits.

In my most recent blogpost, I tell you why I hate setting New Year’s Resolutions. Instead of demanding for drastic change on the first day of the year, we should focus on habits and goals whenever we feel ready.

And don’t forget: Reaching your New Year’s Goals is a long-term process. Don’t rush it.

We’re 5 days into 2022 and we’ve already found a controversial Brand Tweet. Woohoo! 

Pabst Blue Ribbon (PBR), a U.S. Beer brand, thought it would be a great idea to talk about eating ass. So they published a Tweet, which quickly racked up 5000+ Retweets, lots of likes and many responses.

Obviously, a few hours later, PBR deleted the Tweet and apologized for their badass language. 

Just…Why? Was this Tweet part of an actual campaign? I don’t know what to say. Luckily, Jack Appleby does, and he wrote an excellent thread in which he examined the Tweet.

Click on the Tweet to get redirected to the thread. 

It seems like brands want to be chaotic. Now, publishing chaotic content can be successful. But companies should stick to being authentic instead of trying to copy snarky brands like Wendy’s.

Earlier in 2021, Daily Harvest, a plant-based meal delivery service, tried to roast fast-food chains — and they failed. I wrote an article about why their strategy backfired and why companies should strive for authenticity instead of virality. 

“I wish you a hesitant New Year and a lot of self-doubt!” – Your imposter syndrome. 

Dealing with imposter syndrome sucks. We constantly doubt ourselves when we try something new, like applying for a job, creating a new blog post, or sharing your voice on Social Media.

While it’s difficult to make imposter syndrome disappear with a simple Thanos finger snap, there are a few ways to deal with self-doubt. 

Last Monday, Meg Fenn (@creativemegfenn) hosted a Twitter Space on imposter syndrome. I made notes and shared them on Twitter. Click on the Tweet below to learn what imposter syndrome is and how you can battle it. 

I hope you start your year with a great slate! Have courage, work on goals whenever you’re ready, and just don’t Tweet about eating ass!

Jelle