Let’s talk about Spotify Wrapped, a campaign that goes viral every year because of its relevance and shareability!
Spotify’s Wrapped started in December 2016. Users will get a detailed overview of their listening behaviour, music style and favourite songs.
Why is #SpotifyWrapped so successful?
- Spotify gives each listener personalized results
- You can easily share your results on Social Media: Use Spotify’s built-in share-button to put your #SpottifyWrapped on Instagram, Facebook, or Twitter (or take a screenshot),
- Music is relevant. We love music, and we can have lengthy discussions about albums and artists.
The only thing Spotify needs to do, is give us the tools to start talking about music. And we love talking about music. And that’s why we share #SpotifyWrapped on Social Media. This is how Spotify’s gets free publicity and a lot of engagement each year.
This year, Spotify added a cool feature: An Audio Aura that tells you who you are based on your music preferences.
I have a powerful and peaceful aura. And I got to say, they aren’t wrong!