We all love Wendy’s sassy and snarky roasts on Twitter, right? They bully their competitor McDonald’s, and every year they organize #NationalRoastDay, where they roast as many people as possible
Wendy’s strategy works: They have more than 3 million followers on Twitter. Other brands notice that too. Some of them even adopt Wendy’s snarky identity. Without success.
That’s what Daily Harvest experienced last week. They tried to roast other brands, but they got roasted back and they left a bad online impression.