Virgin Atlantic could’ve shown us a picture of their planes, or their cabin crew serving food and drinks to their passengers. But they didn’t. They know that going on a holiday isn’t just about flying from A to B. Instead, it’s about all the experiences that make your vacation exciting, special and memorable.
Ages ago, we hunted for (and bought) goods because we needed them: We needed food to still our hunger, water to quench our thirst, and clothes to protect us. Nowadays, we buy products and services for reasons that go beyond our basic needs.
And that’s something Marketers should keep in mind. We don’t just buy something because of interesting product specifications. We also look at how a product or service can bring us solutions, answers, experiences, memories, joy, ease, happiness, and much more.
So when you position your product or service on the market, ask yourself this: “What more can my product add to the lives of my target audience?” Because again, a flight doesn’t just bring you from A to B, it brings you to places where you meet new people and collect great memories.