2021 was an amazing year for McDonald’s social media team. They launched brand partnerships with artists like BTS, Saweetie and Mariah Carey. They also grew their Twitter profile to 4+ million followers. On top of that, McDonald’s got a Twitter award for the best brand presence on Twitter.
What is the story behind McDonald’s brand presence? Why are they vocal sometimes and silent at other times? Why does McDonald’s find Community Management important?
Twitter had a talk with Guillaume Huin, head of Social Media for McDonald’s. He shared his insights on Community Management, the brand of McDonald’s, and McDonald’s most successful Tweets.
Click on the Tweet below to unfold the thread