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Fudge Sunday - Thinking Outside the Cardboard Box

Start the week more informed 🤔💡🤯🤓
Now that China has said “no thank you” to scrap recycling imports, there is a good chance the familiar cardboard recycling bin will take on greater significance as the piles… continue to make a bigger pile. This week, let’s take a look at the humble cardboard box.

Humble Origins
Over the past 200 years there have been cardboard boxes big and small. The advent of global shipping and ever quickening supply chain technologies have only served to increase awareness of the cardboard box.
From inception to meme took roughly 200 years for the cardboard box. Now, the cardboard box is a keystroke away to help us all express ourselves faster than ever before.
2015 - The 📦 Package Emoji
2015 - The 📦 Package Emoji
You know you’ve made it when you are enshrined in a Unicode update.
emojipedia.org
Then again, by 2015, Amazon had become notorious due to a combination of expanding fulfillment options, smart phones, social media, and the seemingly unquenchable thirst for newly minted viral ready memes on the Interwebs.
2015 - Amazon Packaging Memes
2015 - Amazon Packaging Memes
Warning: NSFW title on this link but then again… it kinda had a point.
www.buzzfeed.com
Bring in the Robots
Amazon is no stranger to robotics. The early adoption of Kiva robots indicates that fulfillment efficiency is a journey for Amazon, not simply a destination.
2017 - CartonWrap 1000
2017 - CartonWrap 1000
Come for the concept. Stay for the soundtrack.
www.youtube.com
2018 - CartonWrap 1000 refinements
2018 - CartonWrap 1000 refinements
The soundtrack to your single click e-commerce future is slightly lower volume.
www.youtube.com
2019 - Commensurate Cardboard
2019 - Commensurate Cardboard
Amazon is extending more robotics to refine another aspect of the toothbrush in gigantic cardboard box conundrum.
www.reuters.com
Recycling Innovations
Looking ahead, there will be more opportunities to reclaim cardboard boxes in ways that favor the paper industry as a whole. Growing more trees is a good idea by almost any accounting of renewable resources.
2010 - The Sustainable Supply Chain
2010 - The Sustainable Supply Chain
10 years later… where are we?
hbr.org
Creative ideas will emerge. Ideas that smell like success will likely succeed.
2018 - KFC Scent Infused Enviro-Log
2018 - KFC Scent Infused Enviro-Log
Fingerlickin’ good ideas are just around the corner.
boingboing.net
If anything, perhaps the days of the plastic water bottle will become a footnote as boxed water and bio compost ready packaging takes hold in consumer purchasing patterns.
So until next time, don’t print this newslestter…
But feel free to forward it via email to a peer.
:-)
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Jay Cuthrell
Jay Cuthrell @JayCuthrell

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