Next, imagine that you can create a collectible and highly sought after pair of sneakers for a market that seeks a guaranteed set of unique properties and you have the means to control production and set price. And what if they lasted a long time too and your investment was protected from premature degradation? Pretty cool, right?
Here’s where the convergence comes into focus on the consumer experience once again. Imagine going from your wish of perfect kick to your actually shipped overnight perfect set of kicks. Convergence in this instance will be an example of “it just works”.
Finally, imagine that you get to pick specific attributes from the block copolymer that will form your shoes – and you aren’t just picking from A, B, C, or D options… you get full sliders to control the just in time allocation of the copolymerization itself! You will truly have custom made long life shoes in every sense of the process.
We’re not that far away from that possibility and the first steps towards this converged path are only a few clicks away. ALl the remains is the will to satisfy the growing demands of sneakerheads around the world.