As our IT developers work agile, I, as a stakeholder, also have to be lean in my approach. So, the goal is to get the feature of the ground, then iterate and add new features.
However, even in these digital-driven times, journalists have a different mindset. Socialized with the idea of deadlines, they are always trying to achieve the best result, the perfect story, the refined product.
It’s essential to build bridges to connect these two cultures within a media company since the battle on audience attention requires the joint power of IT development as well as the journalists. Leadership has to address this by creating more opportunities to learn about cultural differences, building interdisciplinary relationships, and promote understanding of the different work approaches.