Now, let’s take these five indicators and map them to the YouTubers. They are indeed competent and knowledgeable in their space. However, competence is not the key factor in play; neither are symbols nor reputation.
For me, the two decisive antecedents are benevolence and integrity. As I learned more about these two factors, I went back and searched for examples that fall into benevolence and integrity.
One example is the following video by JayzTwoCents. He talks about a sponsor, NordVPN, that got hacked. Interestingly, he also talks about trust. And: He stopped working with NordVPN as he was unhappy about the way the company handled the data breach.