In this book, Austin explains why all creators and entrepreneurs should share their process and work in public, and why there are so many benefits for doing so.
“By letting go of our egos and sharing our process, we allow for the possibility of people having an ongoing connection with us and our work, which helps us move more.”
I’ve been doing the whole “build in public” thing for a few months now and have found that the main benefits are:
🤝 Creating Accountability - Having an audience makes me feel accountable to them to regularly post updates and content. It keeps me productive and engaged.
🔁 Building a Feedback Loop - Being a Solo Creator means it’s often just me and my work. This means it’s easy for me to overlook or miss something. Having an audience helps to pick this things up and build and create things that people actually want and need.
💪🏻 Seeing my Progress - When your head is well and truly “in it”, it’s often hard to take a step back and look at the bigger picture of what you’ve achieved. Documenting progress makes it easier to do this.
🙋🏼♂️ Establishing a Following - Building a following of likeminded, supportive peers is absolutely invaluable when starting it. It absolutely turbo-charges your networking ability and introduces you to people that can really make a difference in your journey.
Furthermore, once you have grown an audience that trust your content and opinion; every project, app or endeavour that you subsequently work on has a user-base right from day one. That’s invaluable.
And lastly, the opportunity to learn and grow with likeminded peers is huge. Already in just a few short months, I’ve spoken to so many awesome creators who’ve given me so much inspiration and ideas for things to try.
Whilst my Twitter following is relatively small, it’s already doubled in a few months and I’m really enjoying putting out the content! 😁